Questions about your PRWeb account or interested in learning more about our news services? Despite headwinds from the pandemic, Sorrell's holding group competitor enjoyed a prosperous 2020. Its clear that their mission and values are the same as ours, and that well be far better at delivering them together., Christopher S. Martin, MightyHive co-founder and S4 Capital executive director, said As we look to expand our data and digital media practice in line with client demand, welcoming Ken and his colleagues to the family allows us to combine our existing capabilities with their best-in-class performance media competencies to create a broad-based digital media offering.. Beyond their clients and capabilities, Decoded and Metric Theory will add just under 350 professionals to S4 Capitals current talent base of 3,400 and a projected combined gross profit of approximately $70 million in 2020, which represents 50% growth over 2019. Presently, the US market makes up around 70% of S4's business. Through its Data and Digital Media consultancy, MightyHive, S4 Capital acquires award winning agency, Metric Theory.

According to the Advertising Association, between 2009 and 2018, the UK's advertising services exports grew approximately 229%, making it the second-largest service export. Decodeds Rednor said, Since day one its been our goal to explore every strategic, creative and media lever at our disposal to build better brands and deliver better performance results. sorrell Strengthening its programmatic offerings, it has bought the San-Francisco-based performance marketing agency, Metric Theory, which will pulled into its programmatic firm, MightyHive. Listen to article S4 saw its sales, profits and headcount soar.

All in all, a very exciting year ahead after a very successful 2020.. The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960. Web: http://www.gtlaw.com. JEGI | CLARITY (www.jegiclarity.com), the leading independent investment bank for the global media, information, marketing and technology sectors, represented Metric Theory in this transaction. It's gross profit was up 79% to 75.3 ($100.6m) leaving S4 in pole position for further growth in 2021. All Rights Reserved. Get the best of The Drum by choosing from a series of great email briefings, whether thats daily news, weekly recaps or deep dives into media or creativity. Privacy regulations will continue to take root and cookie deprecation will accelerate in 2021 and beyond, and marketers will need scaled and comprehensive digital solutions across Search, Direct Buys, and Paid Social to reach consumers in privacy-safe, hyper-relevant ways. Joining the S4Capital family will accelerate that growth by unlocking new and world-leading data strategy, media consulting, and eCommerce solutions of MightyHive, along with the content creation and scaled production capabilities of MediaMonks for Metric Theory and our valued clients. Their ability to deftly manage interested parties was critical to be able to successfully close by year-end, a key goal for the founding management team. the UK's advertising services exports grew approximately 229%. LOS ANGELES (PRWEB) Finally, its clear that our operating principles of transparency, full-funnel strategy, and a numbers-obsessed, growth-obsessed approach to service are shared by the MightyHive and S4Capital teams from leadership on down to the strategists who create their innovative work. Our data and digital media practice is founded on providing clients with transparency and measurable results, two values at the heart of the business Ken and his colleagues have built at Metric Theory, stated Sorrell, enabling what he characterized as the continued building of S4s envisioned new age/new era model designed to disrupt the status quo.. We had senior level attention and sage advice every step of the way and the entire JEGI CLARITY team delivered far above our high expectations. JEGI CLARITY has advised Metric Theory in a cash and stock merger transaction with S4 Capital. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Much more to come as we expand the MT family! With clients that include GoFundMe, Lyft and Optimizely, Metric Monks 130 employees will help grow MightyHive's US footprint by 50%. Reach out to the author: contact and available social following information is listed in the top-right of all news releases. As the UK navigates its way through this post-Brexit era, the ad industry will play a crucial role in resolving Britain's post-Brexit future. The purchase prices for Decoded and Metric Theory were not disclosed; the transactions, though, will be paid half in cash and half by the issuance of S4 Capital ordinary shares. The dust has hardly settled on the new year but Sir Martin Sorrell's S4 Capital has already kicked off 2021 with the acquisition of US-based Decoded Advertising and performance agency Metric Theory. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100.

The groups industry experience includes transactions in a wide range of fields, from the pharmaceutical, medical devices, and life sciences fields, to representations involving clients in the aviation, banking, consumer products, energy, food and beverage, health care, manufacturing, media, technology, and telecommunications sectors. As Sorrell builds a model fit to clash with what he oversaw at WPP, he is making it known that 2021 will be no different. Questions about a news article you've read? Metric Theory is an integrated performance marketing agency providing services across search, social media and commerce media. With almost 200 people in New York and Los Angeles, integrated, creative, technology and media agency Decoded services global clients such as TMobile, Intuit, Visa, WW International and SC Johnson. We are ecstatic with the exceptional outcome and could not have picked a better advisor to help us create and navigate our market options during this once in a lifetime journey!, Ken Baker, Co-founder & CEO, Metric Theory.

S4 Capital plc is a new age/new era digital advertising and marketing services company founded by Sir Martin Sorrell. Moreover, this new alignment ensures all Metric Theory clients are positioned well for the privacy-centric future of performance marketing.

Now, S4 is setting the tone for the year ahead as it enters post-Brexit era, bolstering its tech-led, digital advertising and marketing services company's programmatic and creative expertise.

Last year saw it merge with Digodat a leading Latin America data consultancy, and a top Australian strategy and analytics consultancy, Lens10. They have created an award-winning, highly successful agency, which will be a significant addition to the family., MightyHive, the centerpiece of S4s data and digital media practice, was described by Sorrell as being simpatico with Metric Theory, a company under the aegis of CEO and co-founder Ken Baker. As 2020 came to an end, Sorrell admitted to The Drum he was bullish for the new year. Represented S4 Capital, a publicly traded tech-led, new age/new era digital advertising and marketing services company listed on the London Stock Exchange, in the merger between Metric Theory, an integrated performance marketing agency providing services across search, social media and commerce media, and MightyHive, a subsidiary of S4 Capital and a leading data and digital media consulting company. Subscribe to receive updates on our News, Insights and Events. Using data-driven strategies to provide highly measurable and effective results for B2C and B2B clients such as Gofundme, Zenefits, Very Great, Maisonette and Hill House Home, Metric Theory has over 130 people across San Francisco, Denver, New York and Orange County. I am excited to announce today that Metric Theory has agreed to merge with leading data and digital media consultancy MightyHive, and S4Capital, the tech-led new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018. About Greenberg Traurig: Greenberg Traurig, LLP (GT), has approximately 2200 attorneys 40 locations in the United States, Latin America, Europe, Asia, and the Middle East. S4 has been on a path of rapid acquisitions since it was established a mere two and a half years ago. india spencer marks marketing team appointments leadership makes key campaign This field is for validation purposes and should be left unchanged. Global law firm Greenberg Traurig, LLP represented Metric Theory, LLC, a digital marketing agency, in its merger with S4 Capital plcs data and digital media consultancy subsidiary, MightyHive. The firm is net carbon neutral with respect to its office energy usage and Mansfield Rule 3.0 Certified. The Drum breaks down the acquisitions, and what they mean for S4 in 2021: S4 Capital has already kicked off 2021 with the acquisition of US-based Decoded Advertising and Metric Theory. Sorrell said, Both combinations continue our momentum, broadening our digital, strategic, creative, data and digital media capabilities in line with our objectives for 2021. Sorrell added that Decoded founder Matt Rednor and his colleagues share our vision of using data to develop and produce effective creative work and distribute campaigns through digital media. Vision Films Set To Release Compelling New Documentary 'Why On Earth HELO Signs Director & TikTok Creator Maris Jones For Spot Representatio Art Directors Guild Returns To Comic-Con With Three Panels and a Booth On T Martin Sorrell's S4 Capital Acquires Decoded, Metric Theory, Casting Society of America Announces Television, Theatre, Short Film and Short Form Series Nominations for 37th Annual Artios Awards, Heard to appeal $10M judgment in Depp defamation case, Red Nation Celebration Institute to receive LMGI Trailblazer Award. takeovers sorrell MightyHives world-leading data solutions will create enormous advantages for our clients to continue delivering their marketing to the right audiences while tracking its impact throughout the customer journey. Last year, MediaMonks won BMW and Mini European content and production, which it aims to develop in 2021. S4s emphasis is on faster, better, cheaper executions in an always-on consumer-led environment, with a unitary ownership and operating structure. Tipped to have cost a total of 150m, the buyout includes the acquisition of six-year-old creative agency Decoded Advertising, which will join MediaMonks. The Greenberg Traurig team was led by Shareholder Kevin Friedmann, with support from Shareholders, Mindy Leathe, Labry Welty, Timothy Long, and John Richards and Associates Benjamin Einbinder, Joshua Prywes and Vanessa Krumbein. Their ability to efficiently manage a large global working group across several time zones and to facilitate key due diligence streams, allowing for minimal disruption to managing the business was greatly appreciated. In S4 Capital, weve found a group of like-minded collaborators that immediately expand our ability to disrupt the industry with a more modern approach to creativity., Wesley ter Haar, founder of MediaMonks and executive director at S4 Capital, said, The past two years have seen us increasingly working for clients across our data, creative and digital media practices and the expertise and experience Matt and his colleagues bring us will heighten our ability to deliver a truly unified offer., Metric Theorys Baker noted, Were excited to bring our brand of numbers-obsessed, growth-obsessed, full-funnel performance marketing to MightyHive and S4 Capital. JEGI CLARITYs sell-side advisory role caps a five-year, consultative relationship with the founder/owners of Metric Theory, and represents another bell weather digital marketing transaction for the firm. S4 Capital plc, founded in 2018 by Sir Martin Sorrell, is a digital advertising and marketing services company, headquartered in London and listed on the London Stock Exchange. 4 min. In 2020, when much of adland was licking its wounds, S4 saw its sales, profits and headcount soar. "RRR" Signals Breakthrough For Tollywood--At Box Office And On Ne Review: Writer-Director Jordan Peele's "Nope", Lensing In L.A. Stabilizes Above Pre-Pandemic Levels. Founded in 2012 and headquartered in San Francisco, Metric Theory is an integrated performance marketing agency that offers services across search, social media, and commerce media, according to the companys website. It will join Firewood, who merged with MediaMonks back in October, influencer agency IMA who joined in August and Paris-based creative agency Dare.Win. It also integrated Orca Pacific, a full-service Amazon agency and boutique consultancy based in Seattle, as well as London-based Brightblue, an econometric and media optimisation consultancy. The JEGI CLARITY team also skillfully negotiated key transaction terms over the holidays, which yielded an outstanding result for all Metric Theory stakeholders. Boasting Dollar Shave Club, Intuit, SC Johnson, T-Mobile, WW International, and Visa as its clients, S4 was attracted by the agencies prosperous growth in 2020. We are well-positioned in the digital sweet spot of an otherwise stagnant advertising and marketing industry and clients are responding very well to our new age/new era, purely digital, holy trinity model of first-party data fueling digital content, data and digital media," Sorrell told investors at its Q3 earnings performance back in November. Sorrell's holding group competitor enjoyed a prosperous 2020. Not only can Metric Theory clients expect the same exceptional service theyve always received, but also the global capabilities and support of the full S4Capital family of companies. The former longstanding CEO of holding company WPP, Sorrell started S4, a London-headquartered tech-led new age/new era digital advertising and marketing services company, in May 2018. Since we started Metric Theory in 2012, our focus has always been on growth for our clients businesses, for our people, and for our own capacity to serve those two communities. "2021 will be a global bounce-back year from the pandemic with worldwide GDP growing 5-6%, which we haven't seen in many years," he shared. S4 shared that it will announce further moves shortly. All rights reserved. The deals for Decoded and Metric Theory are in line with an ongoing growth plan spanning Europe, the Americas, Asia-Pacific, Africa and the Middle East. Casting Society of America Announces Television, Theatre, Short Film and Sh U2, George Clooney, Gladys Knight Among Kennedy Center Honorees, Brendan Shields-Shimizu, Linda Knight To Lead Observatory. Friedmann, who is a member of the firms Corporate Practice in the Los Angeles and Chicago offices, focuses his practice on corporate finance and mergers and acquisitions for public and private companies. Firmly turning his back on the holding company model that made his name, S4 is devised on the belief that a "new age, [needs a] new era model. He has wide-ranging experience representing emerging technology companies in complex mergers, acquisitions, and capital raising transactions. S4, headed by executive chairman Sir Martin Sorrell, will pair its creative digital content production company MediaMonks with Decoded Advertising. Built to help marketers in-house digital functions, MightyHive is a business that has been accelerated by the pandemic. Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. Metric Theorys proven capabilities in driving growth for clients through integrated performance marketing strategies in search, social, programmatic, mobile app, digital video, and emerging digital ad platforms adds a formidable bench of talent to MightyHives digital media capabilities and S4Capitals entire end-to-end digital proposition for enterprise marketers and CMOs. We encourage you also to read MightyHives own announcement and to learn more about our new partners. Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC. With primary offices and over 140 employees in San Francisco, Denver and New York, Metric Theory is a leading independent digital agency serving B2B, eCommerce and B2C clients with business-critical performance marketing needs across high-growth industry verticals. The JEGI CLARITY team effectively positioned Metric Theory through a comprehensive, highly competitive market process to find our team the ideal strategic partner. 2022 Metric Theory. 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About Greenberg Traurigs Corporate Practice: Greenberg Traurigs Corporate Practice comprises more than 450 lawyers in the United States, Europe, Asia, the Middle East and Latin America who regularly advise public and privately held companies, entrepreneurs and investment funds on global mergers and acquisitions, corporate restructurings, private equity and venture capital, underwritten and syndicated offerings, commercial finance and syndicated lending, cross-border transactions, and general corporate matters.

Copyright 1997-2015, Vocus PRW Holdings, LLC. S4 will also combine its data and digital media consultancy MightyHive with Metric Theory. This will be achieved initially by acquiring and integrating leading businesses in two practice areas: Data & Digital Media, built around S4s digital media consultancy, MightyHive, and Content, built around its global digital production network, MediaMonks. By acquiring two US-based agencies, Sorrell's acquisitions arrive in the wake of the UK's recent departure from the EU. S4 Capital has brought into the fold integrated agency Decoded Advertising and integrated performance marketing shop Metric Theory. vinne apac capital mediamonks #InternationalWomensDay: Empowering Lessons from Women in Advertising, Metric Theory & GoFundMe Win at the US Search Awards, Top 5 Takeaways from MT & LinkedIns Performance Next Event. January 19, 2021. Its Crunch Time for the SPAC Booms First Listings, Loeb Represents Horizon Media in Acquisition of a Majority Interest in First Tube Media, Represented NV5 in its acquisition of GEO1. Slotting into its creative agency MediaMonks, Decoded Advertising has been brought it to help S4 reach its 20 squared objective [securing 20 clients that represent more than 20m revenues each]. "Tokyo 2021 and Euro 2021 will provide additional tailwinds represent significantly more than 50% of total advertising spend for the first time. Leveraging proprietary workflow and analytics technology, Metric Theory designs and manages full-funnel performance marketing programs focused on customer journey, customer acquisition, conversion rate optimization and profitable revenue growth. This is JEGI CLARITYs second major transaction with S4, following the sale of its client Media Monks to S4 in 2019. sir martin sorrell takeovers reveals belfasttelegraph expand