We identify four trends influencing the market today, Alcohol-free beverages are booming.

Instead of listing these items separately, consider placing them near or next to your alcohol offerings whether thats on your menu or on a shelf so that customers can organically discover your non-alcoholic alternatives. The market potential of No Lo beverages was also clear to two Berlin entrepreneurs. Emily Onkey, co-founder and CMO of Apls, a non-alcoholic spirit infused with broad-spectrum hemp that launched in 2020, says of her product, Customers describe feeling floaty, relaxed, or mellowwithout the hangover. (Both brands confirm they will be releasing new products in 2022, but the details are under wraps for now.) Whole Foods has experienced a surge, too, leading the company to proclaim that buzz-less spirits will take over grocery stores in 2022. With moderation in mind, many consumers across the globe are embracing no-alcohol and low-alcohol beverages. Especially in summer 2022, canned mocktails are going to be huge, Nielsen says. Kara Nielsen, the director of food and drink at trend forecasting firm WGSN, says that botanical, gin-like spirits were the first zero-proof liquors to become popular, with brands like Seedlip (founded in 2014) and Monday (2019) leading the charge. Guiver says Whole Foods is already anticipating this, stocking products such as Greenbar Distillerys Bitters & Soda line, which heroes flavorful herbs with a carbonated tea base. Other brands to look for in this space include Ghia (launched by Glossier alum Mlanie Masarin in 2020), Kin Euphorics (which released adaptogenic canned drinks earlier in 2021), and Mingle Mocktails, which launched in 2017 but expanded distribution to four new states in October of this year and is now available in over 2,000 retailer outlets. The IWSR has even conducted a No- and Low-Alcohol Strategic Study toinform and guide companiesin using the studys findings for their traditional brands repositioning or even outright re-invention in 10 key markets. Opinions expressed by Forbes Contributors are their own. (She says its already the norm in Europe, by the way.) Some liquor stores have entire aisles dedicated to them, Niki Hernandez, R&D manager and senior flavorist at Flavorchem, shared with FoodIngredientsFirst in a recent interview. As the non-alcoholic movement grows, make sure to have interesting and unique low- and no-ABV alternatives alongside your beer delivery and liquor delivery options so that customers who are looking to lower their alcohol intake can still enjoy a delicious adult beverage.

Its no longer about restricting yourself.

This shift away from heavy drinking is largely tied to an increased focus on health. Demand for No Low drinks is growing, but this simultaneously presents new challenges for manufacturers of those beverages. The Forbes Worlds Most Influential CMOs List: 2022, Tequila News: Limited Releases, New Collaborations, Ahead Of National Tequila Day, The Dirty Truth Soil Health Plays In Wine, Alberta Distillers Makes The Worlds Best Selling Rye Whisky, Meet The Man Behind The Worlds Spiciest Tequila, Exploring Napa Valley Through The Single-Vineyard Cabernet Sauvignons Of Alpha Omega, Engaging Sparkling Wines From Franciacorta, Wine Producer Who Put Ultra-Premium Rose On The Map Is Now Taking Another Leap For Terroir Expression, Amarone 2017Success From A Challenging Vintage. Download a FREE copy of Drinks Buyer for dozens of ideas.

At first, non-alcoholic-spirits brands had trouble keeping up with demand: We are constantly dealing with stock issues because companies said theyd send us 10 or 20 cases [of product]. From September 16 to 22, discover the innovative power of the No Low drink industry in Munich. As journalist Amy Glynn wrote in Paste Magazine about the recent wave of adaptogenic beverages, Its impossible to guarantee they will make you smarter, faster, calmer, or thinner, but theyre definitely poised to make you less hungover. That might be reason enough to drive sales: theyre a good enough alternative to or addition to drinking alcohol. For wine lovers, Real Kombucha offers an alternative to sparkling or full-bodied white wine, which provides the gut-health benefits of kombucha. 2022 Forbes Media LLC. Diageo-owned Distill invested in Ritual Zero Proof which claims to be the first American company producing a spirit alternative that tastes and smells exactly like its alcoholic equivalent. Whether its due to safety concerns or a preference for convenience, more and more customers are enjoying getting their drinks delivered and restaurants are finding that it helps boost profit margins, among other restaurant industry trends. Keep reading to dive into the biggest 2022 alcohol trends, and get ideas on how to boost your businesss own alcohol delivery sales in 2022. The trend shows no sign of slowing down: if its a drinkable liquid, expect a hard version of it on shelves soon. Molson Coors introduced its Coors Edge, which is claimed to have the lowest carbohydrate and calorie content in its category. Surely non-alcoholic wines in sparkling white and sparkling ros. The future of Tales of, There was a whole other display room for, Douglas Laing Unveils The Heart New Make Spirit, Eco-Friendly Alcoholic and Non-Alcoholic Drinks To Trend In, Vervet introduces TOYO, a new low ABV sake, produce their spirits in more sustainable ways. Make the most of this trend by planning your marketing around some of the years biggest drinking holidays, including New Years Eve, Fourth of July, Game Day, and more, and plan to offer a variety of easy-drinking, chilled alcoholic seltzers that appeal to a wide range of customers. In 2022, Wiseman says Curious Elixirs will come out with three new products, all with relaxing, adaptogenic herbs. 2022Well+Good LLC. The conversation around non-alcoholic beer has changed. drinktec Blog 2022. May 4, 2022. As people are increasingly aware of alcohols negative effects on the body and mindconsumption can lead to trouble sleeping as well as increased anxiety and depression, issues that were exacerbated for many during the pandemicmore people are reaching for zero-proof cans and bottles. But how will non-alcoholic beverage trends look in the future and how should we actually define No Low today? Non-Alcoholic Spirits Are Taking Over Bar Carts and Drink Menus, Greenbar Distillerys Bitters & Soda line. Sales have grown 428 percent since the pandemic began and are on track to be up 500 percent by the end of 2021, he says. ROTKPPCHEN is not alone. According to Instacart trends expert and Well+Good Wellness Trends Advisor Laurentia Romaniuk, non-alcoholic beverage sales on Instacart are up 37 percent in 2021 compared to the year before. The significance of this more recent development is also reflected in current surveys too. Canned mocktail brands like Recess, known for their relaxation drinks, released a limited-edition zero-proof margarita flavor, and Swoon, a line of zero-sugar beverages, launched their newest flavor of ginger lemonade just in time for Dry January. Natural wines have been growing in popularity in the last couple years, ever since Institute for Origins and Quality (INAO), the French Ministry for Agriculture and the French Fraud Control Office agreed on a definition of natural wine. In fact, organic wine sales are forecasted to reach 87.5M cases globally by 2022. The demand for mindful drinking options will only continue growing in the new year as the annual Dry January challenge gets underway. Over the past couple of years, the growth of the low and no alcohol sector and campaigns like Sober October and Dry January have resulted in a raft of products that cater for consumers looking to cut out alcohol completely, but they come with a compromise, as complexities of 0% ABV spirits production mean that when the alcohol is stripped out, the fullness of flavour is too, she says. Then drinktec 2022 is for you. Alcohol-free drinks have taken the market by storm, creating opportunities for retailers to stock the brands on the cutting edge of new product development. DoorDashs logistics platform makes it easy for retailers to get drinks to customers while maintaining compliance with local alcohol delivery laws and regulations. Thats whats happening in the spirit world. Brooklyn Brewed Sorrel founder Nzinga Knight, who makes hibiscus-based mocktails, adds that shes seeing interest in her product not just from people who abstain from alcohol completely, but also from folks who want to drink less alcohol and those who just love the taste. Make sure to add alcohol delivery to your offerings, so that customers can enjoy the convenience of getting their favorite beverages delivered during these busy days.

So whats an adaptogen, exactly? Beyond beer, other spirits producers have been slowly catching up. I believe that great friends and great memories are made over cocktails. This trend also goes beyond demographics. The spirits producer joined the race within the industry by launching a successful campaign in 2021.

Even before the pandemic era, consumers were increasingly developing a new awareness for physical wellness, sustainability, high-quality organic products, and mindful drinking. By definition, No Low drinks refer to all alternatives to alcoholic beverages with no and low alcohol.

All Rights Reserved, This is a BETA experience. In general, although slow to respond to the challenge, distilleries that have chosen toproduce their spirits in more sustainable waysfollow 5 principles: a grain-to-glass distilling process, using heirloom and family-farmed ingredients, nurturing directrelationships with family farms, avoiding the use of artificial ingredients, and redesigning their packaging and transport systems to reduce carbon footprint. One can have the best of both worlds when one goes sustainable. After last years rise in the sober-curious movement, transcending the typical dry months, like Dry January and Sober October, to mocktails year-round, it seems the non-alcoholic trend is here to stay (for now). Needless to say, this generational shift in consumer alcohol preferences is expected to impact the traditional beer, wine, and spirits categories in the beverage industry. Read more, Eco-Friendly Alcoholic and Non-Alcoholic Drinks To Trend In 2022, Simple Cocktails for the First World Aperitivo Day, Pumpkin Patch Party with Mozart Chocolate Liqueur Pumpkin, Smirnoffs Red, White, and Berry Bubbly Limeade, Best 2020 Bar Food Destinations in Reykjavik, Iceland, Westward Whiskey Passion Project in Portland, Ketel One in Rotterdam During the Diageo World, Tres Agaves Event for National Tequila Day, 8 Must-See California Wine Country Destinations in 2020, Best Bars and Restaurants to Enjoy in Aruba, Ketel One Espresso Martini at the Four Seasons, Mixing it up at the Talisker Distillery, Scotland, Taking Over Tropic City Cocktail Bar in Bangkok, Beautiful Booze x Hanky Panky Cocktail Pop-Up in, The Release of the 2018 Hennessy XO Limited, Quality over Quantity! Simply click here and scroll down to our Industry Specials. Would you like to find out about current trends on the beverage market and exchange professional information? Get your ticket now to gain new inspiration and insight into this exciting area, September 1216, 2022 at Messe Mnchen. In order to meet the challenges presented to them, No Low producers have found revolutionary techniques for production, bottling, and sealing processes. Alcoholic beverages have been around for a long time nearly as long as humans have existed. Respond to the growing demand for delivery by signing up for alcohol delivery with DoorDash. In the drinktec convention halls, you can experience the full wealth of exciting ideas when it comes to production techniques for alcohol-free beverages, right down to sealing the bottles. This movement is also about people who just dont want to drink as much. ROTKPPCHEN have been leading experts in the production of alcohol-free sparkling wine, for years. Its about rewarding yourself and making better choices, said Athletic Brewing Company Co-founder Bill Shufelt in a press release. Common adaptogenic ingredients include ashwagandha, lavender, ginseng, tulsi, and reishi. Brooklyn Brewed Sorrel Non-Alcoholic Sorrel Mocktail - $25, Curious Elixirs Cocktail Club, 4 pack - $30. The findings specifically predict trends within the NoLo category for 2022, including the use of mixers from foraged flora and fauna (from artichokes to peas) as well as soft pairing menus (swap the wine for an equally elevated experience of craft mocktails). Forecast: According to surveys, 80% of people would rather have No Low alternatives, Producers of alcohol-free alternatives face several challenges. Weve seen a significant uptick in purchases of non-alcoholic or low-alcoholic options across adult beverage categories and continue to see the trend of consumers simply drinking less, says Mary Guiver, the global senior category merchant of beer and spirits at Whole Foods Market. The drinktec team writes reports on everything to do with drinktec and gives insights into what is going on behind the scenes of the trade fair. The company uses spinning cone technology to evaporate alcohol at 35C. WhistlePig Whiskey released their limited-edition Rye, WhistlePig PiggyBack Devils Slide, 100% Rye Aged Non-Whiskey, which is the worlds first aged non-alcoholic whiskeyof which all proceeds will go to bartenders across the nation. Meanwhile, LAORI focuses on gin and rum alternatives, with high-quality aesthetics and natural flavors.

While moderation is the buzzword of the day, zero-alcohol beverages continue to attract shoppers who want more control over their alcohol intake. Eagar conscious consumers are looking for less sugar and a taste experience that comes close to the alcoholic original. Think of them as a massage for your brain and immune system. Looking for more ways to stock no and low alcohol drinks? In fact, Future Market Insights projects that the global drink cans market will expand by 2.3x through 2031.

People want to indulge in a drink without getting drunk. We opened the first location in February 2021, and the first couple months gave us all the validation we needed to open two more locations and secure enough funding to build out the infrastructure to support a much larger e-commerce platform, he says. registration number, Registered Office Address: 185 Fleet Street, London, England, EC4A 2HS. Hard seltzers are so popular right now. Many also started taking better care of the planet now that its clear how interconnected everyone is. But to stand out on-shelf, producers are creating elixirs packed with health and wellness benefits. A healthy lifestyle became indispensable in keeping with the longer-term global trend toward prioritizing health. Additionally, $1 from every case of Heineken 0.0 purchased in January is donated to Kuaaina Ulu Auamo (KUA) to help preserve the islands natural and cultural beauty. This year, 130,000 people took part, and Alcohol Change UK, the organisers, are expecting even more participants in 2022. In 2022, customers around the world are embracing bold, adventurous flavors and compositions, as well as dipping their toes into the no- and low-ABV movement. If youre still looking for non-alcoholic options, established brands like Lyres, Optimist Botanicals, CleanCo., and Ritual craft a range of NA spirits to cover all your bases, from rum to tequila. Is It Better To Lease Or Buy A Car In Summer 2022? Get your free copy of Speciality Food Magazine, Get Speciality Food magazine delivered to your inbox FREE. Dry January: whats in store for the no and low alcohol sector? Nick Bodkins says hes seen how thirsty consumers are for non-alcoholic spirits firsthand as the owner of Boisson, which sells alcohol-free drinks at three brick-and-mortar locations in New York City. Nielsen says alcohol-removed wine thats aged and crafted in much the same way traditional wine is also about to join the latest happy hour lineup. New technologies like these are good news for the beverage industry, if the demand for non-alcoholic beverages continues to grow. This process can also be adapted to produce alcohol-free wine. Whether youre looking for a non-alcoholic buzz or a sophisticated upgrade for your mocktail, in 2022, well raise our glasses to more variety and easier-to-find options. During the corona lockdowns, the savvy duo opened the first alcohol-free kiosk in Germany, with the sociable flair of Berlins late-night convenience shop the so-called Spti. And when it comes to alcoholic beverages, millennials, in particular, have been adoptingmore mindful alcohol consumption habits. In 2022, expect to see this portable category go places. He notes, We now have all of these complex flavors in a non-alcoholic form, so that I can make a hot toddy or a craft cocktail that tastes just as good, without consuming alcohol., Having a variety of low- and no-ABV drink options available is especially relevant as the sober-curious movement grows. Theyre starting to favor portable formats, like cans, and theyre enjoying the benefits of beer, wine, and liquor delivery.

Its that time of year againDry January is back and more brands are getting behind it than ever before. The beverage industry is constantly enriched by new, creative alternatives beyond simply alcohol-free beer, sparkling wine and mocktails. Producers like KOLONNE NULL offer alcohol-free and low-calorie varieties of wine. For many restaurants, selling to-go cocktail kits began as a way to keep sales going during the pandemic and on the retail side, ready-to-drink beverages like canned margaritas are one of the fastest growing alcohol categories. Alcohol-removed wines that have launched since the onset of the pandemic include a new line from Freixenet, Le Petit Etoile (released in 2020), and Starla (launched in July 2021). Raise a toast to a new year sales boost, courtesy of functional beverages and premium low-alcohol tipples. But theres more good news: beyond seeking healthier alternatives, they are also looking for sustainable sourcing, organic certification, and social responsibility elements in the manufacturers of the drinks they consume. I cover spirits, wine and the global culture of imbibing.

However, it was soon joined by competitors in the market. Well+Good decodes and demystifies what it means to live a well life, inside and out. In fact, one of the oldest examples of an alcoholic drink was found in the Henan province of northern China, reportedly a mixed fermented beverage of rice, honey, and fruit. While that sounds similar to a modern home-brewed mead or sake recipe, its safe to say our tastes for alcoholic drinks have changed a lot since 7000 BC. While the scientific evidence of their effectiveness is somewhat limited, that doesnt seem to be stopping consumers from buying them. If theres one good thing that came out of the pandemic, its that people have become very conscious about their health. Retailers can always count on Christmas to boost their sales of fine sparkling wines, giftable gin and whisky and cocktail-making kits, but is the festive tradition of premium alcohol indulgence fading? Some of the links on BeautifulBooze.com are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase.

This platform invites visitors to participate directly and presents the latest developments in sweeteners, colorants, flavors, ingredients, and additives, as well as treatments, formulas and much more. Follow this author to improve your content experience. These types of wines will be seen on more restaurant and bar menus in 2022, too. These criteria are top of the agenda for the new generation of No Low beverage drinkers. While no one can say for certain what alcohol trends will emerge next, its safe to say that humans will continue to enjoy drinking it, given that alcohol has been around for nearly 10,000 years at this point. Moderation is all about offering consumers a middle ground between full strength and full stop, says Atlanta OConnor, co-founder of Cut Classics, a range of premium light spirits. Meanwhile, theres much more to choose from beyond alcohol-free beer or champagne. Essentially, its exactly how wine was made thousands of years ago. But I told them, We need you to send us 200 cases; thats how much were going through, Bodkins says.

Well+Good Wellness Trends advisors and Eat Well Exchange founders Ashley Carter, RD, and Jasmine Westbrooks, RD, both say the shift to drinking less alcohol is something theyve seen with their own clients. %. One of the most exciting and innovative alcohol trends to come about in recent years is the growing popularity of low- or no-ABV drinks. The Bacardi Cocktail Trends Report for 2022 found that 58 percent of global consumers are drinking more non-alcoholic and low-ABV cocktails (NoLo) than a year ago. John Wiseman, the founder of non-alcoholic cocktail brand Curious Elixirs (which launched in 2015, one of the very first), says his brand keeps selling out of products, too. Tags: InhaltsstoffeFruchtsaftindustrieAlkoholfreie Getrnkebranche. Meanwhile, Three Spirit has created a range of non-alcoholic drinks that promise ingredients which offer calming and energising properties, so customers can choose their drink based on the occasion. Hard seltzer brands are rapidly growing in popularity, with fun fruity flavors from Black Cherry to Spicy Pineapple.

These include alcohol-free beverages with up to 0.5 vol. We discover how retailers can refine their selection to offer something for every customer, Following a challenging year for the drinks industry, we look into whether no and low alcohol will continue to be a bright spot, Subscribe for just 19.99/year or apply for 3 free issues, Copyright 2022 Aceville Publications Ltd, Aceville Publications Ltd is a company registered in England and Wales with the The Bacardi Cocktail Trends Report 2022 confirms that non-alcoholic aperitifs have become a focal point for the beverage industry as part of a more mindful lifestyle. Canned drinks are portable and less fragile than glass containers, and the steel and aluminum used to make cans is much more recyclable than glass or other materials. recent interview with FoodIngredientsFirst, FoodIngredientsFirst in a recent interview, driving sales of beverages with adaptogens. In 2022 and beyond, people want to quench their thirst with fizz, flavor, and sparkle while maintaining holistic balance. Even the drinks industry is carefully following latest developments. They want to enjoy some of the same flavors from alcoholic beverages, but without the hangover or other negative side effects., This doesnt just mean switching to sodas, juices, or kids drinks. Then we invite you totake part in the next drinktec, which will be held in Munich from September 12 to 16, 2022. This reveals an emerging trend toward alcohol-free spirits, further supported by the IWSR forecast: By the year 2024, sales of No Low beverages should reach approximately $500 million in Western Europe.