At its core, the business of fashion is an endless quest for something new. Some invaluable ideas from people who have been there and done that. Sometimes you need to take a break from the office and watch your favorite sports team play. They, therefore, play an important role in the purchase decision of shoppers by engaging in two-way communication with their audience. Consumers are increasingly relying on live commerce for seeking shopping inspiration and we intend to optimize their experience, leveraging our keen context expertise in the field of fashion, beauty and lifestyle. He said, In a world where everything is imperfect, I would like to give everyone the opportunity of tasting what is being a model, without stereotypes, without judgements, without barriers., Also Read: Fashion Is All About Multimedia, Fashion Model, Milena Panic`, Your email address will not be published. No cash payments/ UPI will be expected. We have witnessed a growth of 10X in content-led commerce in Studio as well. Mbappe, almost alone, had emerged with credit from PSGs elimination from the Champions League at the hands of Real Madrid. With shoppable looks of the influencers (contestants), exclusive behind-the-scenes footage, and episodic reviews, Myntra Studio and Voot will be the ideal destinations to experience fashion superstars in the making at Myntra Fashion Superstar Season 3. More than 50% of our top creators are those we have discovered through various talent hunt engagements over the last 3 years. Achint Setia, VP & Business Head, Social Commerce, Myntra, said :As it enters its third edition, Myntra Fashion Superstar is a phenomenon to reckon with in the fashion, entertainment, and content space, creating a strong fan-following by driving relevant conversations around authenticity, inclusivity and challenging societal norms for the better. Still is not good because you dont get paid enough to live doing what you love. Meet Derek Castle, a 21 years old young fashion model from Argentina, working hard to earn a living. By subscribing to our mailing list you will always be update with the latest news from us. e. Currently, M-Live holds 600-700 live sessions every month, we have 20000+ content assets on fashion and beauty tips, hacks, celeb watch, trend decoding, and original fashiontainment shows.

Elaborating further, she says, I didnt face any stereotype I have a huge respect for myself so I never let anyone tell me what I should be or how I should be. No restrictions on age and is open to all genders. It has helped establish Myntra as a frontrunner in content-led commerce and helped bridge the gap between inspiration and commerce. We work on a commission-based model, where the influencers get paid a percentage for every purchase, giving creators easier monetization of their work and an incentive to constantly improve. We strive to create a safer space for talents to flourish. Their presence in the digital reality show will not just be the representation of the hill people but also the visibility of the queer community from Darjeeling in the so called mainstream. Shoppable content is also popular among social media savvy and fashion conscious patrons as they immediately get to purchase the item recommended by their favorite influencer. The newly-married Mrs. Singh, who turns 33 today, is on a high - not just personally, but professionally too. Bitcoin betting can make your day even more exciting. Learn how to deal with your ego and how to deal with the ego of the company you are working with. Adding more, Derek says, The market is strict and you have to know how to adjust yourself to it. Without live commerce, creators main sources of income are limited to platform fees as well as brand endorsements. Have a look at this website for brand new non-uk websites. Myntras investment in influencer-led content is 3X-4X of what it was in 2019. She has been photographed by eminent photographers and work with big guns in the industry. Long-term influencer marketing certainly offers more benefits as opposed to isolated bursts of communication. Our Live-streaming commerce traffic has grown by 5X+ and orders by 10X+ in the last 6 months. 3rd edition of South India Media Summit to take place at Chennai on 27th July 2022, Complex Liver Transplant at Kamineni Hospitals brings new ray of hope into life of 49-year-old Patient, Sorano, a premium Italian dining experience is all set to welcome gourmands for some Buon Cibo, Innisfree Green Forest Campaign Re-Surfaces Hope for A Greener Future, Cafe Treat at Pride Plaza Hotel Ahmedabad Introduces Midnight Buffet, on Spruce up your wardrobe this winter with the collection from Rangriti, on Myntra partners with Urbanic; deepens its connect with fashion-forward Gen-Z by bolstering its fashion-in-trend portfolio, on Fossil Expands Partnership With Flipkart And Myntra, Launches Latest Gen 5E Series In India. In addition, Myntra will work with some of the other chosen contestants and help them realise their dream of becoming a fashion star. Business moves the world forward, but not all is about making deals. Having fun doing what I love, and helping to the people from different countries to discover a way into modeling.. End your This is the first time ever any person from Darjeeling hills has ever made it to any celebrated reality show. Duo will be mostly watched by the Nepali speaking population of India and Nepali diaspora around the globe. We are also thrilled about Myntra's proprietary technology allowing viewers to not just watch the show but also interact live with the contestants and the judges, as well as shop all the looks of the influencers (contestants) via Myntra Studio on the Myntra app. #MFSIWearMyStory, celebrates unfiltered and authentic conversations, encouraging the influencers to be the truest versions of themselves by expressing their journey through their sartorial choices. The monarch's 1953 coronation will be reimagined as a Caribbean-style carnival. Required fields are marked *. While Myntra is the leader for young fashion, its great to see them actively adopting the pop culture trend. Through this show, Myntra intends to leverage the strong relationship between fashion and social media, by creating a unique property that takes a seat in the middle of this combine. Naeem Khan, whose client list boasts of Michelle Obama and Beyonce, is all set to make his Indian ramp debut at the Lakme Fashion Week. Creating a community helps in higher frequency and quality of engagement with customers. The brand has time and again spoken about influencer-led commerce how exactly would you define influencer-led commerce for our readers? Also known as Queenandro she continue to challenge the norms and rules put forth by the conventional society. Two androgynous fashion influencers from Darjeeling, Nirjal Basnet aka Queenandro and Priyam Yonzon aka Priii will be soon seen in the popular digital reality show Myntra Fashion Superstar Season 3. On asking Derek about the same, he replied that it is true. On the actor's 44th birthday, here's a look at some of his financial investments. A first for any e-commerce platform in the country, this marks the beginning of Myntras in-app content led destination to engage customers., Bollywood actor, Sonakshi Sinha, said,Fashion has always attracted me as it is one of the most dynamic and exciting aspects of our lives and I am very excited to be judging the first ever hunt for the biggest fashion influencer in the country. Snapdeal is also working with certain international brands to get them on its platform, informed Amit Maheshwari, VP-Fashion, without divulging the names. Influencer marketing v/s community marketing what works best for Myntra? Kolkata, brace yourselves as the ATRASKI model hunt is here to change the fashion game! Apart from modeling Derek is a fitness enthusiast and a sportsperson. I am extremely excited at this opportunity and look forward to the launch of Myntra Fashion Superstar..

We stand by the fact that talent does not confine to any restrictions and that fashion, cannot be trapped in a box. I believe that the way you dress should describe yourself so thats my way to communicate how I feel through my outfit.. Kapoor, known for his dancing skills, will be performing at the IIFA Awards on Saturday night. However, he would love to complete his studies as a psychologist. But when he got into the world of fashion, he fell in love with it and decide not to quit. He or she will get to curate styles on the Myntra app, will get a chance to host fashion and styling shows on Zoom TV and will also feature in Filmfare magazine. Some agencies at India gets possessive with their models, they think we are numbers, or just pretty faces that should work for them. Influencer-led commerce, as the term suggests, is all about having influencers or key opinion leaders as the trusted source between brands and their customers. 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The show has been produced in association with Banijay India. With engaging and entertaining content that is enthralling millions of its users, Voot has paved its way to becoming a leading digital entertainment platform in the country. We have been working with several Myntra-based brands such as Pantaloons, Taurus, etc. Live commerce is making way for the creator economy phenomenon and is the future of shopping. Sometimes the modeling industry gets a bad rap with the jealousy and egos encountered between other models and agencies. He is dreamer and spends most of his time exploring the world. Explaing how his mood decides his outfit, he says, If I am in a good mood I usually wear white clothes and if Im in a bad mood I usually wear black clothes. She currently has 21.8K followers on her Instagram. Priyam Yonzon aka Priii is a non binary person who is known for her androgynous look and fashion. Here's how they finished on the podium. When Myntra studio was first launched, the brand shared that exclusive content on it will enable Myntra to transform from a shopping app to a habit app how successful has the brand been in achieving this? Myntra and Voot, are set to present Myntra Fashion Superstar Season 3, exclusively on Myntra Studio on the Myntra App and Voot on 11thNovember, 2021. How much percent of your total transactions are derived from the content on Myntras Studio? So, no matter your age or what you identify yourselves as, if you have the fire in your belly, we are ramp ready for you! Your email address will not be published. Your email address will not be published. With Myntra Studio, Myntra has become one of the early e-commerce movers to solidify its positioning in driving a content-led approach, strengthening its fashion proposition and consumer engagement. The selected participants will get a chance to get their professional portfolio shoot done. Nirjal Basnet is an androgynous fashion influencer from Darjeeling but currently based at Bengaluru. Sikkim a golden state with suicide crises, Sikkim bids adieu to 3 IRBn killed in Delhi shootout, Three IRBJawans from Sikkim shot dead by fellow colleague in Delhi, 33 year old gang member of Shutter Katwa arrested by Sikkim police from Bihar, Upper Dzongu: Already remote, further marginalized with no permanent connectivity for 6 years, Massive Manipur landslide leaves hills in despair, Labourer dies after drowning at Lower Radhu; locals blame contractor, NBBDC student dies: students blame college administration for no dispensary, State govt provides 4 remote schools with vehicles, The irritating habits of some Babus and Babunis of stuck-up paper-pushers, Statewide checking of motor vehicles sets off; 66,703 plusunder the checklist, Young footballer snaps at being benched, team manager vehemently denies allegation, 2158 vehicles checked and verified, 160 penalized in just 2 days. Writing for various national and international publications has given Saloni an understanding of the science of social media. The couple is currently at home, spending some quality time with the newborn. Should I use the gamble feature in Slots? Since the platforms launch, the brand has released an array of original shows featuring celebrities and creators, organizes daily live sessions, and has introduced shoppable content. The core benefit is the users ability to get interactive descriptions of products independently curated by experts they can trust and identify with while getting instant advice on various aspects like styling, fitment, product quality, and material. I am a personal trainer so I train myself in very different ways, If I start writing my routine Ill take decades to finish it I like to workout, I am pretty good at sports because Ive been training since I was 3 years old. The season will witness several budding and established fashion, lifestyle, and beauty influencers battle it out based on their inherent talent, individual expression, and powerful engagement. How often does content translate into commerce? And feels that every individual might have faced such complication with the agencies or with models. Customer engagement is a continuous process and requires long-term commitment to build meaningful relationships. We strive to sculpt the raw talent and provide them with a platform to gain valuable experience, ensuring their success in the fashion industry. Fashion consultant Prasad Bidapa says that Plan B is imperative. He loves to gain knowledge about different cultures. And what are your plans of expansion for the same? While the concept is aimed at bringing the influencer community to the fore, it also demonstrates our innovative technology led approach to enhance customer experience and engagement on our platform. What are your plans for Myntra Studio for 2022? Derek has been in the industry for almost 4 years now. Audition dressing, makeup, accessories and footwear are to carried by the participants and are expected to be responsible for that. No on spot registration will be entertained. The opening show will forecast the fall trend suggested by Myntra.com and curated by designer Rina Dhaka and Sushmita will walk the ramp as the showstopper. He extremely admires the will of people to work. Chetendra Pratap Singh Chauhan, who breathed his last at 73 on Sunday after battling COVID-19, was a very secure man and probably someone whose biggest strength was knowing about limitations, something that he believed helped him as an administrator and politician later in life. He has been covering all the business stories, economy, and corporate stories. Myntra launched Myntra Studio back in 2020, propositioning it as the platform for original and exclusive content in fashion, beauty, and lifestyle. Slots that You Can Play Without Any Effort, The Rise of the popularity of Bingo Bars Explained, Most Common Bonus Slot Features by Big Time Gaming. which have led to an improvement in the conversion funnel and user repeat rates. The models are given recognition and respect from society. With an aim to provide an opportunity to fashion enthusiasts across the country to showcase their creative prowess, the third season of Myntra Fashion Superstar with the theme #MFSIWearMyStory will showcase the hunt to find Indias next big fashion influencer and leverage the synergy between iconic fashion trends and social media. Johar said he is thrilled to host this year's IIFA Rocks. All the action in the competition will be telecast in a series, spanning 8 weeks on the Myntra app, and Zoom TV. We made some substantial strides especially with our live sessions on Beauty and Personal Care as more and more shoppers base their purchase decisions based on the authenticity of the product, organic ingredients used, and reviews from trusted sources.