For example, a membership focused on teaching home cooks to level up their skills in the kitchen could name their membership tiers: Chances are that this memberships target audiencehome cooks who are passionate about cookingis familiar with these titles.

For a fixed price of $87/year, Whistle and Ivys All-Access Crochet Pattern Pass offers subscribers: The entire Whistle and Ivy patterns library. $10K Club Whos the target audience for your product? Hey Matt. . If your membership model is based on monthly vs. annual pricing, you can make that part of your naming structure. Well cover all of this and look at real-life examples in this post. entrepreneur branding This flavor of membership site offers more (or fewer) features based on membership level. , is dedicated to helping women reach that $10k/month goal. This is a really smart way to name your membership levels because each level communicates its own value without undermining the others. Well cover how to choose the perfect name for your membership community, tried-and-true strategies for naming each tier, and real-world examples to get your naming gears turning. Lifetime InPower Membership For memberships that provide content, music, entertainment and similar services, the tiered structure always works.

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Instead of coming up with my own examples, Ive compiled a few non-profits and their benefactor/membership tier names below: The Franklin Institutes Benefactor Society. Membership clubs that usually operate on a category basis are professional associations and sports clubs. Operating on a get what you pay for scheme, this structures leveling is based on how much money customers are willing to shell out. Once you know your UVP, follow these remaining four steps to decide on a product name: Conduct market research and study how your competitors name their products. Or a Prepaid plan? Lets spend some time thinking about membership level names. Now that weve covered the seven main types of membership level names, lets take a look at some additional examples. Your digital downloads sales page asks users to take a trust fall with your business. Now that were all on the same page with what membership and subscription levels are, lets take a look at the definition well be working with throughout this entire article: In essence, a membership or subscription level is a mechanism you can use to define what your members will receive, how & when it will be delivered, and what type of payment is required. You shouldnt just arbitrarily name your membership levels something like Bronze, Silver, and Gold (unless that makes sense for your membership). If you use MemberMouse to power your membership or subscription site, there are some pretty cool ways you can strategically use your membership level names on your site.

License Details . Another advantage of this structure is that its more enticing to members who dont want to commit to a club or service long-term. If your membership site is like Gaia with essentially only one access level you might consider a price related name (like Monthly, Quarterly, or Annual) for your membership levels. While the choice to sign up for both seems obvious, this naming convention and pricing strategy is actually a perfect example of a marketing concept called price anchoring. Same goes for the Yoga and HIIT levels as well. When it comes to membership and subscription businesses, your membership levels and their prices almost always go hand in hand. What benefits do you offer that members cant find anywhere else? My brain doesnt work where it can do it via a support ticket. It clearly explains your offers benefits, how you solve your customers problem, and what makes you different from the rest. Do you stick to the standard Bronze Silver Gold naming convention? Definitely consider it if you have a wide variety of content that attracts different people to your membership.

with Podia, you can name your plans, set up monthly or annual pricing, and choose whether you want to offer members a free trial.

These are the most common phrases your members will see, both on your site and in membership-related emails. .). Take a look: In this case, you could name your membership levels something like: Each one of these membership level names communicates the desired outcome of your membership while at the same time giving your members the opportunity to select the level that best meets their needs. This model is becoming more and more popular and gives you a fantastic opportunity to get creative and specific with how you name your supporter levels. They also serve a dual purpose of identifying the target user for each plan.

Test your new product name and get feedback from your audience as you

Now that you know how to name your overall membership, lets dive into how you can pick the best membership level names for each tier. A clear definition of membership levels, The seven main ways to name your membership levels, 15 real-life examples of expertly named membership levels. her central mission For example, with subscription-basedmembership sites like Netflix, you can get a basic subscription that allows you access to the websites basic services or choose mid-tier or premium levels that offer more perks like HD or 4K viewing or access for multiple users. annual membership Are people signing up because they love your content and want to support you in creating more of it? Becky Mollenkamps sell community memberships : To lead 1,000 women to earn $10,000 a month and contribute at least 1% of their revenue to a cause thats dear to their heart, and in doing so create a ripple effect in other girls and womens lives.. From there, you can select which products to include in each membership level, add If a potential member wants to get started with your free resources, they can. Our plugin's code is not obfuscated, runs on as many sites as you want and can be customized to fit your project's needs. with a specific UVP in mind: A space for ambitious creators looking for the knowledge, accountability, and connections to create truly meaningful content. The names you choose for your membership levels can help your members select the level that will best meet their current needs.

Ive created a simple tool at the end of this article that provides a litmus test for your level names within the key system phrases in Paid Memberships Pro.

The subject of how pricing affects conversions is a topic for another blog post (leave us a comment below if youd like to hear more about that). actually read There are plenty of online groups for creators, but Jay After all, your cell phone plan is just another subscription you pay on a monthly basis. You can also use this opportunity to name your membership levels in a way that reinforces the benefits of your membership and communicates the desired outcome your content will help them achieve. create a membership community

Any guesses? var mm_nonce_name_login_form = 'mm-security'; If you need some more ideas and inspiration for your membership level names, grab our FREE guide. When the content is unique to each level. This way of naming your membership levels might not seem obvious at first, but itll make perfect sense in just a second. This complex structure helps segment the large member base into smaller, more manageable teams. Jay Acunzo

When you

As youre going through these examples, pay attention to how the seven main ways to name your membership levels often get blended together. This is common in a stock or investing site, nationwide membership chapters site, or an online dating site where identifying the members interest is handled via the membership level selected. How you name your membership levels is one of the most important components for conversions on your membership on site. Or are they an afterthought that your prospects can essentially glaze over as they bounce from your sales page to go watch yet another cute cat compilation video on YouTube? That way, you can refine or even drop plans that dont get as much love as their more popular counterparts.

Features such as member only ticket pricing, member only content, member deals, directory access and directory listings may be selectively offered only to certain membership levels.

Or do you get creative and name your membership levels something like, Padawan Jedi Knight Jedi Master? One small but effective way to do this is to make a distinction between different membership levels and name them appropriately. To name your membership tiers, keep your names simple and make sure they align with your brand. Your supporters can choose to contribute to you and your efforts at different levels of financial support.

Are you signing up for Spotify just for yourself? Do you only want the print newspaper? Natalies digital products all tie back to You may have also noticed a subtle psychological characteristic of these membership level names. How can this strength be included in your product name and messaging? At checkout, customers can choose to pay monthly or annually, and Tara highlights the cost savings of the latter. Heres the thing: what you choose to name your membership levels is incredibly important.

The distinction between naming your membership levels based on user access vs. content access is important enough for us to categorize it on its own. You could use these membership level names to greet your members on pages or in email using our SmartTag features. someone gets. Categorize, prioritize, and narrow down your name ideas to your top choices. When it comes to pricing, this is also known as the With these types of clubs, members are sometimes categorized by their age, profession or contribution to the club. For more in-depth tips for each of these steps, check out this guide to Podia makes it easy for creators like Becky to build a membership community, add unlimited plans, and sell more memberships -- all for free.

When the level selection is based on the member, be it individual or group. You may still have an idea of tier in this structure, such as a Foodie Box site that offers 3 Month, 6 Month, and Annual subscriptions, with the option to add on a dessert box. For an example of a creator helping members achieve results, look no further than Natalie Sisson. Easy as pie.

, you need to choose the right name for your membership community. But, if you prefer running or high-intensity interval training, theres an option for you as well.

Heres an example of time-based membership level names that youre probably familiar with from Rosetta Stone: What did you think of this article. Use this level naming structure when all membership levels offer the same package of features, but vary based on price or term. Join the 150,000+ creators who use Podia to create websites, sell digital products, and build online communities. When the content itself is offered in different methods based on level selection.

If your membership is designed to be used by more than one person by a team or an organization for example you may want to consider naming your levels in this way. launch and market your membership site The fastest way to charge for access to your WordPress site.

Keith, Hey Keith! First, you need to know your memberships unique value proposition (UVP). The names of these three subscription levels directly correspond with how the content from WSJ will be delivered to you.

Another effective way to structure a membership club or service is to offer different products, perks and services to different types of people. Have you ever stopped to ask yourself what the actual definition of a membership level is? Our core plugin is free and includes more than other membership plugins.

You can see there are three specific membership levels Free, Pro, & Elite. in this case study.). So, how do you come up with a name that grabs potential members attention and captures the spirit of your membership? You have selected the My Level Name membership level.Shown on the membership checkout page. It will make more sense after reading the level names below, but basically this case is used when the content is offered in various formats (online, print, email), and the selected level determines the members preferred method(s) of content delivery. and memberships. You can give membership an overall brand, such as Trekkies, Bronies, or Cheeseheads. This more you pay, the more you get structure is appealing because it lets members feel like they have some control over their overall membership experience. set up a membership site Each one of these plans gives the member a different level of access to the content on the site. You can also structure your memberships so that members pay once rather than making recurring payments. 2022 Paid Memberships Pro.

Depending on your membership site, you may need to use these methods or another approach. So if youre not sure what to name your membership site and subscription levels, this guide is for you. : Tracies good plan, which she calls Basic, still includes plenty of valuable content for aspiring painters. Make that fall easier for both of you with these five proven strategies. Thanks!

It should be no surprise then that many subscription businesses choose to name their membership levels based on their price or billing frequency. . This guide is for you. Can you think of an example of some membership level names that are based solely on how the content of that membership is delivered? This makes a lot of sense for a subscription business like Rosetta Stone. Fast forward to minute marker 20:08 to hear Mike explain what price anchoring is and how you can use it. (And theres even a nifty level name playground that tests your name within various plugin-generated phrases.). If you want to learn how to name your membership levels in a way that actually assists your conversion process, this in-depth article is for you. For instance, are you on an Unlimited Starter, Extra, or Elite plan? We just ask that you follow the GPLv2 guidelines by applying the GPLv2 license to any altered or unaltered version of PMPro that you distribute. For example a yacht club may have membership levels such asJunior, Young Adult, Associate and Senior. Some of these examples youll be familiar with, but some will be new to you. You need to make sure your level name reads well within these phrases.

Make What Matters Usually, members can choose to pay on a monthly, bi-annual or annual basis. To make the commitment to an annual plan worth it, cut down the cumulative price when paid in one lump sum vs. paid monthly.

how Natalie went from a 9-to-5 to successful entrepreneurship Be Known

(Not sure how much to charge your members?

If you run an existing membership site, you can still rename your membership levels. In your case, membership level is actually sponsorship level, and you have a chance to get really creative in how you name your tiers. Take entrepreneur and creator Your membership name is the first thing visitors see when they visit your membership site. Learn how to choose the right membership names for your site and subscription levels. Its also a great option for memberships that immediately prove their value, such as existing content libraries. A great approach to level naming is to pull ideas from the goals of your organization, your location, the group or cause you represent.

That brings us to our next tip: Structuring your membership tiers based on payment frequency. Easy setup 14 day free trial Cancel at any time, 2022 MemberMouse, LLC Terms & Conditions | Privacy Policy, Please enter your account email and password to login. Subscribers who are willing to spend $5-$10 more per month will receive access to bonus content at the better (Bonus Tutorials) and best (Club VIP) levels. Do they need to be?

Gaia does a great job here of communicating the value of the annual plan and making its selection appealing to the user.

One of the most popular If these names have you scratching your head, check out this video where they explain the physics of how cats always land on their feet. Yearly pricing heightens barriers to entry by requiring a higher upfront price, but is cheaper for creators. As you can see, their membership levels are named Monthly and Annual. Just like your prices are joined at the hip with your membership levels, so too is the amount of time that a member will have access to your content. Then, depending on the membership level a specific person belonged to, it would display one of three versions: The possibilities for implementing this across all areas of your site and in email communications are nearly endless. You can (and should) also use the product descriptions for each membership level to explain more about what each option includes, so potential members understand exactly what theyre signing up for. Your good price is your most inexpensive tier. When someone clicks on the Running membership option, for example, the language you can use to communicate the benefits of this level can be specifically tailored to appeal to runners. I have what I think is a pretty complex membership site and am looking for someone to help me map out my membership levels and/or bundles.

I work with thousands of membership sites and have seen a lack of clarity (and creativity) in this key area. Welcome To Your Members Area. Her membership site, This is a category of membership site where the member receives a different level/price/package based on the type of member they are. your headlineis also one of the few pieces of copy that visitors are likely to All Rights Reserved. Membership clubs and businesses relying on this model can benefit from better customer engagement, member retention and have a better understanding of their customers. how to price your membership site

When you Does your membership cover a lot of different topics and attract a wide audience? For example, the popular alternative health & healing streaming site Gaia has two primary membership options named specifically for their price and billing cycle: If youre a yoga enthusiast, chances are youll gravitate towards the yoga membership.

. We recommend offering both monthly and yearly subscription options.

You know that people come to your membership with all different levels of running experience. membership,

For now, the important thing to remember is that what you name your membership levels is vitally important. Happy Artist Studio Membership

These cost more and may be accessible to fewer people, but they offer many more features as a result. After you read this article, youll have the information and inspiration you need to confidently name your own membership levels.

If a member chooses to pay for a premium subscription then realizes that money might be tight in the following month, they can rest easy knowing they dont have to give their subscription up completely they can just downgrade for the time being. Your membership namea.k.a. For example: Second, the name has to reflect the hierarchy of the level. (Learn more about

membership posts

A specific UVP is especially important if youre in a That aside, no matter how often you charge your members, they join your membership community because they believe it can help them reach their goals. Our blog has several posts on renaming key terms within the plugin, such as this post about replacing the word Membership with Subscription. One of our favorite examples of this comes from the Smarter Every Day Patreon account: These six membership level names Cat Flipper, Thinker and Doer, Gentleman/Lady Scholar, Prince Ruperts Drop, Backwards Bicycle Rider, and Researcher Assistant are fun, creative, and highly relevant to this audience. Finding the right online course platform can be overwhelming. Later in this post well look at some real-life examples like this one that can give you some ideas for naming your own membership levels. She has her hand in all aspects of the development, management, and marketing for the product and the team. Highlight the content access available at each level. Here you can see that they have three distinct membership level names: Classic Print, All Access Digital, and Print & Digital. And it looks like this membership can help me get the more that Im looking for and become a gutsy boss.. And instead of calling her membership something like Womens Entrepreneur Group, Natalie gave it a name that matches specific results. You'll get 60+ real-life examples that will help you come up with the perfect names for your own membership levels or subscription tiers. The structure of your membership club depends on the kind of club youre running and the services you offer. . If your membership or subscription includes both digital and physical product, naming your membership levels accordingly could be a great strategy for you. Certainly. Take Whistle and Ivys is $800 cheaper than paying month-by-month, even though it includes all of the same perks. Join our demo and see exactly how Podia can help your business thrive. Take the Wall Street Journal, for instance: The classic pay more, get more structure. . Then there are your better and best packages. how Natalie went from a 9-to-5 to successful entrepreneurship. At the end of the day, every membership community is different. Content Vertical/Category-specific Levels, Content Delivery/Subscription Type Levels, post on price-adjusting Register Helper fields, this post about replacing the word Membership with Subscription. If you have a level name that doesnt pass the litmus test, dont fret. There are two important components to keep in mind when naming your membership tiers: It clearly shows where that tier falls in your hierarchy of membership options.

0.05 seconds And the name of his membership, Make What Matters, reflects exactly that. Do you already have your membership level names ready to go? For this case, Id suggest reading through my post on price-adjusting Register Helper fields to have a selection at checkout modify the level price.

The membership level name identifies what the member is receiving in exchange for their membership fee. We hope this quick trip into these nitty-gritty details has been helpful for you. You deserve more.

Its a basic price that makes your product accessible to more people with a wider variety of budgets.