\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row \ltrrow}\pard \ltrpar\ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \par (1) }{\rtlch\fcs1 \ab\af0\afs22 \ltrch\fcs0 \b\fs22\cf1\insrsid13852600 Fact-finding}{\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600

\par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \ql \li0\ri0\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 \clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row \ltrrow}\pard \ltrpar\ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \pnlcltr\pnstart1\pnindent720\pnhang {\pntxtb (}{\pntxta )}}{\*\pnseclvl9\pnlcrm\pnstart1\pnindent720\pnhang {\pntxtb (}{\pntxta )}}\pard\plain \ltrpar\ql \li-630\ri0\nowidctlpar\brdrb\brdrs\brdrw120\brdrcf1 Many retailers mine the databases provided by checkout scanners to identify coinciding purchases or relationships between products purchased and other retail shopping information. \par NAT:\tab AACSB: Reflective Thinking}{\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 \par }\pard \ltrpar\ql \li0\ri0\keep\widctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 This technique is best suited to a static competitive environment. }{\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 \par }\pard \ltrpar\ql \li0\ri0\sa1\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs12 \ltrch\fcs0 \fs12\cf1\insrsid13852600 \par }\pard \ltrpar\ql \fi-630\li0\ri0\keep\widctlpar\tqr\tx-180\tx0\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \tab 14.\tab Data which are created outsid \ts11\trgaph45\trleft-45\trftsWidth1\trautofit1\trpaddl45\trpaddr45\trpaddfl3\trpaddfr3\tblind0\tblindtype3 \clvertalt\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth360\clshdrawnil \cellx315\clvertalt \par }\pard \ltrpar\ql \li0\ri0\sa1\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs12 \ltrch\fcs0 \fs12\cf1\insrsid13852600 \par }\pard \ltrpar\ql \li0\ri0\sa1\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row \ltrrow}\pard \ltrpar\ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \trowd \irow0\irowband0\ltrrow \par \ltrrow}\pard \ltrpar\ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 a.\cell index of retail sales\cell }\pard \ltrpar \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\tx0\tx634\tx1958\tx2592\tx3916\tx4550\tx5874\tx6508\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 ANS:\tab secondary}{\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \par }\pard \ltrpar\ql \li0\ri0\sa1\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs12 \ltrch\fcs0 \fs12\cf1\insrsid13852600 \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \red255\green0\blue0;\red255\green255\blue0;\red255\green255\blue255;\red0\green0\blue128;\red0\green128\blue128;\red0\green128\blue0;\red128\green0\blue128;\red128\green0\blue0;\red128\green128\blue0;\red128\green128\blue128;\red192\green192\blue192; \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\tx0\tx634\tx1958\tx2592\tx3916\tx4550\tx5874\tx6508\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 ANS:\tab C\tab PTS:\tab 1\tab REF:\tab p. 168\tab \ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \trowd \irow2\irowband2\ltrrow \cltxlrtb\clftsWidth3\clwWidth360\clshdrawnil \cellx315\clvertalt\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row }\pard \ltrpar \ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \trowd \irow0\irowband0\ltrrow \ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \trowd \irow2\irowband2\ltrrow \ql \li0\ri0\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600

\fs22\cf1\insrsid13852600 \trowd \irow1\irowband1\ltrrow\ts11\trgaph45\trleft-45\trftsWidth1\trautofit1\trpaddl45\trpaddr45\trpaddfl3\trpaddfr3\tblind0\tblindtype3 \clvertalt\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \trowd \irow2\irowband2\ltrrow \par }\pard \ltrpar\ql \fi-630\li0\ri0\keep\widctlpar\tqr\tx-180\tx0\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \tab 20.\tab Secondary data are always data that are external to the organization. c }{\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\tx0\tx634\tx1958\tx2592\tx3916\tx4550\tx5874\tx6508\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 ANS:\tab A\tab PTS:\tab 1\tab REF:\tab p. 161\tab \par }\pard \ltrpar\ql \fi-630\li0\ri0\keep\widctlpar\tqr\tx-180\tx0\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \tab 10.\tab When a manager reads publications like }{\rtlch\fcs1 \ai\af0\afs22 \ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \trowd \irow0\irowband0\ltrrow Many companies use powerful computers to dig through volumes of data to discover patterns about their customers and products. \rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 \ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 c.\cell sales forecasting\cell }\pard \ltrpar \ltrch\fcs0 \fs22\cf1\insrsid13852600 d.\cell intelligent network\cell }\pard \ltrpar\ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \trowd \irow0\irowband0\ltrrow \ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \trowd \irow0\irowband0\ltrrow - the practice of using CRM databases to develop one-to-one relationships and precisely targeted promotional efforts with individual customers. \par }\pard \ltrpar\ql \li0\ri0\keep\widctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \par }\pard \ltrpar\ql \li0\ri0\sa1\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs12 \ltrch\fcs0 \fs12\cf1\insrsid13852600 \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\tx0\tx634\tx1958\tx2592\tx3916\tx4550\tx5874\tx6508\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 PTS:\tab 1\tab REF:\tab p. 168\tab NAT:\tab This activity is called: \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\tx0\tx634\tx1958\tx2592\tx3916\tx4550\tx5874\tx6508\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 ANS:\tab F

}{\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\tx0\tx634\tx1958\tx2592\tx3916\tx4550\tx5874\tx6508\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 ANS:\tab D\tab PTS:\tab 1\tab REF:\tab p. 177\tab However, international researchers should watch for certain pitfalls that are frequently associated with foreign data and cross-cultural research. First, data \par }\pard \ltrpar\ql \fi-630\li0\ri0\keep\widctlpar\tqr\tx-180\tx0\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \tab 4.\tab \par }\pard \ltrpar\ql \li0\ri0\sa1\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 c.\cell customer discovery\cell }\pard \ltrpar AACSB: Reflective Thinking}{\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 \clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row \ltrrow}\pard \ltrpar\ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ql \li0\ri0\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 \fs2\cf1\insrsid13852600 \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\tx0\tx634\tx1958\tx2592\tx3916\tx4550\tx5874\tx6508\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 ANS:\tab sales forecast}{\rtlch\fcs1 \af0\afs2 \clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row \ltrrow}\pard \ltrpar\ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \trowd \irow2\irowband2\ltrrow \par }\pard \ltrpar\ql \fi-630\li0\ri0\keep\widctlpar\tqr\tx-180\tx0\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \tab 2.\tab \par \ltrrow}\pard \ltrpar\ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 a.\cell primary data\cell }\pard \ltrpar \clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row \ltrrow}\pard \ltrpar\ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \par }\pard \ltrpar\ql \li0\ri0\sa1\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 A disadvantage to secondary data is that they were not designed specifically to meet the objectives of the current project. AACSB: Reflective Thinking}{\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 Which of the following involves mining data to look for patterns identifying who is likely to be a valuable customer? \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\tx0\tx634\tx1958\tx2592\tx3916\tx4550\tx5874\tx6508\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 ANS:\tab F \par NAT:\tab AACSB: Reflective Thinking| AACSB: Communication}{\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 Sales information, customer complaints, service records, and warranty card returns are other examples of this type of secondary data.

\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row \ltrrow}\pard \ltrpar\ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \par }\pard \ltrpar\ql \li0\ri0\sa1\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \par }\pard \ltrpar\ql \li0\ri0\sa1\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 164-171\tab \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\tx0\tx634\tx1958\tx2592\tx3916\tx4550\tx5874\tx6508\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 ANS:\tab environmental scanning}{\rtlch\fcs1 \af0\afs2 \cltxlrtb\clftsWidth3\clwWidth360\clshdrawnil \cellx315\clvertalt\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row \ltrrow}\pard \ltrpar \ts11\trgaph45\trleft-45\trftsWidth1\trautofit1\trpaddl45\trpaddr45\trpaddfl3\trpaddfr3\tblind0\tblindtype3 \clvertalt\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth360\clshdrawnil \cellx315\clvertalt \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs36 \ltrch\fcs0 \fs36\cf1\insrsid13852600

\par }\pard \ltrpar\ql \li0\ri0\keep\widctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 \par NAT:\tab AACSB: Reflective Thinking}{\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 \cltxlrtb\clftsWidth3\clwWidth360\clshdrawnil \cellx315\clvertalt\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row }\pard \ltrpar \cltxlrtb\clftsWidth3\clwWidth360\clshdrawnil \cellx315\clvertalt\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row }\pard \ltrpar \ts11\trgaph45\trleft-45\trftsWidth1\trautofit1\trpaddl45\trpaddr45\trpaddfl3\trpaddfr3\tblind0\tblindtype3 \clvertalt\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth360\clshdrawnil \cellx315\clvertalt \clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row \ltrrow}\pard \ltrpar\ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22

AACSB: Reflective Thinking}{\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 \ltrch\fcs0 \fs22\cf1\insrsid13852600 d.\cell electronic marketing\cell }\pard \ltrpar\ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 }{ \ltrch\fcs0 \fs22\cf1\insrsid13852600 d.\cell market potential estimation\cell }\pard \ltrpar\ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 footer;}}{\*\latentstyles\lsdstimax156\lsdlockeddef0}{\*\rsidtbl \rsid12936791\rsid13852600}{\*\generator Microsoft Word 11.0.0000;}{\info{\operator TL User}{\creatim\yr2009\mo8\dy17\hr9\min49}{\revtim\yr2009\mo8\dy17\hr9\min49}{\version2}{\edmins0} \par }\pard \ltrpar\ql \fi-630\li0\ri0\keep\widctlpar\tqr\tx-180\tx0\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \tab 6.\tab \par }\pard \ltrpar\ql \li0\ri0\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 }{\rtlch\fcs1 \af0\afs2 \par }\pard \ltrpar\ql \fi-630\li0\ri0\keep\widctlpar\tqr\tx-180\tx0\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \tab 10.\tab Fact-finding is the most complicated form of secondary data analysis. \ql \li0\ri0\keep\widctlpar\intbl\wrapdefault\hyphpar0\faauto\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 c.\cell compound data\cell }\pard \ltrpar AACSB: Reflective Thinking}{\rtlch\fcs1 \af0\afs2 \ltrch\fcs0 \fs2\cf1\insrsid13852600 \par }\pard \ltrpar\ql \li0\ri0\sa1\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \cltxlrtb\clftsWidth3\clwWidth360\clshdrawnil \cellx315\clvertalt\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \cltxlrtb\clftsWidth3\clwWidth8100\clshdrawnil \cellx8415\row }\pard \ltrpar Lance has noticed that companies that advertise a lot seem to have higher sales than those that do not. \ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \trowd \irow2\irowband2\ltrrow \fs22\cf1\insrsid13852600 to try to determine changes in competitive behavior, this is a form of: \trowd \irow1\irowband1\ltrrow\ts11\trgaph45\trleft-45\trftsWidth1\trautofit1\trpaddl45\trpaddr45\trpaddfl3\trpaddfr3\tblind0\tblindtype3 \clvertalt\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \par }\pard \ltrpar\ql \li0\ri0\sa1\nowidctlpar\wrapdefault\hyphpar0\faauto\rin0\lin0\itap0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \par \ltrrow}\trowd \irow0\irowband0\ltrrow\ts11\trgaph45\trleft-45\trftsWidth1\trautofit1\trpaddl45\trpaddr45\trpaddfl3\trpaddfr3\tblind0\tblindtype3 \clvertalt\clbrdrt\brdrnone \clbrdrl\brdrnone \clbrdrb\brdrnone \clbrdrr\brdrnone \ql \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0\afs22 \ltrch\fcs0 \fs22\cf1\insrsid13852600 \trowd \irow2\irowband2\ltrrow