Tractors are a key component of farming, farming produces food and resources. For people who create content every day, it can be difficult to constantly come up with new ideas. Possibility thinking or what if and as if thinking allows us to see the objects in different ways and contexts stimulates a vision of the new possibilities and perspectives. all your employees started working for your biggest competitor? Its so true, just letting your mind wander for a moment can generate some wonderful ideas. Besides, What if is the universal technique of creative imagination that underlies many creative techniques. Exploring different cultures with your collegeas (Japanese food, Indian dance, Chinese theatre, American art etc. However, this can be altered, depending on the number of people in your team and the time you wish to dedicate to your idea creation. When using this technique, it is essential to stay open-minded and non-judgmental about the ideas produced to ensure all participants feel comfortable sharing their thoughts. Creativity is an important skill both in the workplace and outside of it. We could hire a personal assistent for every team member Nick Stamoulis of Brick Marketing 16th July 2013. I like this a lot Harry, really useful. The individual creates a list of similarities between the two objects, followed by a list of their differences. Great ideas Harry, found this very useful so thanks! Structured What If Technique (SWIFT) is a prospective hazards analysis method that uses structured brainstorming with guide words and prompts to identify risks. This technique begins with an invitation to write down the questions starting with the words What if? In the process of implementing this method individually or in a group, generate a list of provocative What if questions. You can pick one randomly, or the facilitator can choose one that best fits the challenge. Brainwriting works similarly to brainstorming and promotes idea generation within a group setting. When discussing the ideal final result, participants should not consider restraints such as deadlines or budgets. I love this technique. What Is Budgetary Slack and How Do You Prevent It? Read more: .css-1v152rs{border-radius:0;color:#2557a7;font-family:"Noto Sans","Helvetica Neue","Helvetica","Arial","Liberation Sans","Roboto","Noto",sans-serif;-webkit-text-decoration:none;text-decoration:none;-webkit-transition:border-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),background-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),opacity 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-style 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-width 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-radius 200ms cubic-bezier(0.645, 0.045, 0.355, 1),box-shadow 200ms cubic-bezier(0.645, 0.045, 0.355, 1),color 200ms cubic-bezier(0.645, 0.045, 0.355, 1);transition:border-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),background-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),opacity 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-style 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-width 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-radius 200ms cubic-bezier(0.645, 0.045, 0.355, 1),box-shadow 200ms cubic-bezier(0.645, 0.045, 0.355, 1),color 200ms cubic-bezier(0.645, 0.045, 0.355, 1);border-bottom:1px solid;cursor:pointer;}.css-1v152rs:hover{color:#164081;}.css-1v152rs:active{color:#0d2d5e;}.css-1v152rs:focus{outline:none;border-bottom:1px solid;border-bottom-color:transparent;border-radius:4px;box-shadow:0 0 0 1px;}.css-1v152rs:focus:not([data-focus-visible-added]){box-shadow:none;border-bottom:1px solid;border-radius:0;}.css-1v152rs:hover,.css-1v152rs:active{color:#164081;}.css-1v152rs:visited{color:#2557a7;}@media (prefers-reduced-motion: reduce){.css-1v152rs{-webkit-transition:none;transition:none;}}.css-1v152rs:focus:active:not([data-focus-visible-added]){box-shadow:none;border-bottom:1px solid;border-radius:0;}15 Brainstorming Exercises To Generate Ideas.css-r5jz5s{width:1.5rem;height:1.5rem;color:inherit;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-flex:0 0 auto;-ms-flex:0 0 auto;flex:0 0 auto;height:1em;width:1em;margin:0 0 0.25rem 0.25rem;vertical-align:middle;}. Organizations can use this tool to display abstract concepts in a more tangible format. 2. They ask questions about everything because practically everything is new to them. So, wine and pretty intelligent? These dont just apply to content creation either, they can be used in all aspects of life. A received list of the answers and associations can be used for generating new ideas and solutions. But it can be hard to manage larger groups of people without going off-piste and wasting time. Individuals can use metaphors to draw connections between concepts and generate ideas based on them. Hey Chloe, Thanks Im glad you like the ideas, they really do come in handy. This ideation tool represents a network of ideas and how they connect, enabling participants to visualize the relationships between their ideas. This technique can help encourage participation from individuals who feel less comfortable sharing their thoughts aloud. It might sound different from what youve tried before, but it could be the winning ticket to finding that killer content idea. http://hatrabbit.nl/wp-content/uploads/2015/10/HatRabbits-logo.png, https://hatrabbits.com/wp-content/uploads/2017/08/earth.jpg, Why you should make your challenge more challenging, 20 examples of business topics that benefit from creative thinking, How to generate thousands of ideas in mere minutes; the Morphological Matrix. For example, a team may use metaphorical thinking to compare its business to a flower. This technique asks participants to choose two objects. For example, a team may have a goal to improve sales. You can use various methods to improve your creative thinking. The six hats technique reminds me a lot of the Charette Procedure, its well worth looking into if you havent already. Thats just a (very) basic example, but you can clearly see how lateral thinking can be used to help inspire you. Generate answers Creativity says, what if this were the case? without assuming it is so. A specific difference of the What if? technique is to ask extremely bold, sometimes weird, ridiculous and absurd questions. 4. One example of this method for a technology company could be as follows: Problem: Customers dont know if the companys software works on their device, Solution: Create an Infographic or blog post that details which software is compatible with which device. A second participant can add to the idea by saying, "Yes, and we can improve our file management system by developing a spreadsheet to track patient records." For example, a group hoping to improve teamwork within its department could write the word "teamwork" in the center of a whiteboard. Glad you liked the article. Answering these questions can help the participants focus their thinking and produce relevant solutions. You can use the hats to take the ego out of the equation. As the old adage states: A picture is worth a thousand words, so why not use images to your advantage in order to come up with your content ideas? Generate ideas Related: .css-1v152rs{border-radius:0;color:#2557a7;font-family:"Noto Sans","Helvetica Neue","Helvetica","Arial","Liberation Sans","Roboto","Noto",sans-serif;-webkit-text-decoration:none;text-decoration:none;-webkit-transition:border-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),background-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),opacity 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-style 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-width 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-radius 200ms cubic-bezier(0.645, 0.045, 0.355, 1),box-shadow 200ms cubic-bezier(0.645, 0.045, 0.355, 1),color 200ms cubic-bezier(0.645, 0.045, 0.355, 1);transition:border-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),background-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),opacity 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-style 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-width 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-radius 200ms cubic-bezier(0.645, 0.045, 0.355, 1),box-shadow 200ms cubic-bezier(0.645, 0.045, 0.355, 1),color 200ms cubic-bezier(0.645, 0.045, 0.355, 1);border-bottom:1px solid;cursor:pointer;}.css-1v152rs:hover{color:#164081;}.css-1v152rs:active{color:#0d2d5e;}.css-1v152rs:focus{outline:none;border-bottom:1px solid;border-bottom-color:transparent;border-radius:4px;box-shadow:0 0 0 1px;}.css-1v152rs:focus:not([data-focus-visible-added]){box-shadow:none;border-bottom:1px solid;border-radius:0;}.css-1v152rs:hover,.css-1v152rs:active{color:#164081;}.css-1v152rs:visited{color:#2557a7;}@media (prefers-reduced-motion: reduce){.css-1v152rs{-webkit-transition:none;transition:none;}}.css-1v152rs:focus:active:not([data-focus-visible-added]){box-shadow:none;border-bottom:1px solid;border-radius:0;}Creativity Skills: Definition, Tips and Examples.css-r5jz5s{width:1.5rem;height:1.5rem;color:inherit;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-flex:0 0 auto;-ms-flex:0 0 auto;flex:0 0 auto;height:1em;width:1em;margin:0 0 0.25rem 0.25rem;vertical-align:middle;}. With these tools, and the above techniques, you should be unstoppable when it comes to coming up with ideas. Think about what the images convey and see if you can work these ideas into your content. 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Take a walk around your local green space, indulge yourself in your own personal contemplation montage as you skim rocks across a pond. you would get a thousand new clients in 1 day?

(Plus Related Careers), 10 Ideation Techniques for Problem-Solving, 6433 Champion Grandview Way Building 1, Austin, TX 78750, Effective Group Meetings: Everything You Need To Know. One of the timeless classics is mind mapping or brainstorming, which is the little black dress of idea generation; it never goes out of fashion. 3. Asking what if is a lateral thinking technique that helps explore possibilities and challenge assumptions simultaneously and investigate every aspect of the problem. Accumulate your answers and associations. These responses demonstrate what not to do, enabling participants to develop solutions that reduce these contributing factors and lower turnover rates. By answering this question, the team identifies factors that contribute to this challenge, such as implementing a negative culture or overworking employees. You may want to start adding these to a calendar, so you can see them at a glance. They can then discuss the ideas as a group and determine how to turn these negative ideas into positive ones. A mood board is a collage that can contain images, text and material samples, often used by artists and designers. After the time is up, the paper is passed to the person on your right and the process is repeated again in the designated time until the first piece of paper you wrote on comes back to you. Dont hold back either, even the worst of ideas may have some use. They can use the following questions and their responses to develop marketing messages that address their target customers' needs: What would customers use this tool to do? What if this problem came up 100 years ago? Its also a great one to do if your team are remote workers you dont all need to be in the same room, you can use virtual post-it notes or Slack to pass the piece of paper to one another. Methodological and theoretical grounds, Ellis Paul Torrance Father of Modern Creativity, Joy Paul Guilford One of the founders of the, Ernst Weber One of the Founders of Psychophysics, Edward Titchener Founder of Structural Psychology, How to make your life better already today, Carry your cross. Of course, these people can have surprising ideas, just like everybodyelse. You will start with silly ideas, but these often lead to radical insights and innovations. Edward de Bono These associated words can be the inspiration for potential ideas, so take the time to mind map ideas based on such associated words. If youve ever played the Why? game with a kid, youll know exactly what Im talking about*. a new startup starts giving your core product away for free? In this article, we define creativity techniques and discuss 16 creativity techniques you can try on your own or in your workplace. Either individually or as a group, participants develop a list of words or phrases associated with that concept. Example With the reversals technique, participants take the problem question and reverse it. I loved this post. The outline format makes it easy to rearrange the structure of stories, allowing teams to make additions or remove segments as their ideas develop. Questions like: 1. Once participants finish writing their ideas, the facilitator can gather and distribute the lists across the group. At the very least it will give you more in-depth information about your initial idea, before establishing if its worth using in your content strategy. The idea of a world trip could lead to more practical suggestions such as: If you want this technique to be tailor-made, you can also choose to create your own list of What if questions. Use your answers to generate new creative ideas for your challenge. All they need is a little stimulus to tune in on the creative part of their brain. However, it does allow you to uncover new connections and insights that you wouldnt normally think of. Does that dog secretly long to be an astronaut? This is where the checklist technique can help. For example, Checklist SCAMPER (Bob Eberle, 1971) contains such questions as What if you combined purposes or objectives? Jeroen is specialised in UX design, concept development and creative strategy. Start with a challenge and, individually or in a group, generate a short list of really provocative What if? Questions. Read more: .css-1v152rs{border-radius:0;color:#2557a7;font-family:"Noto Sans","Helvetica Neue","Helvetica","Arial","Liberation Sans","Roboto","Noto",sans-serif;-webkit-text-decoration:none;text-decoration:none;-webkit-transition:border-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),background-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),opacity 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-style 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-width 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-radius 200ms cubic-bezier(0.645, 0.045, 0.355, 1),box-shadow 200ms cubic-bezier(0.645, 0.045, 0.355, 1),color 200ms cubic-bezier(0.645, 0.045, 0.355, 1);transition:border-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),background-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),opacity 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-color 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-style 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-bottom-width 200ms cubic-bezier(0.645, 0.045, 0.355, 1),border-radius 200ms cubic-bezier(0.645, 0.045, 0.355, 1),box-shadow 200ms cubic-bezier(0.645, 0.045, 0.355, 1),color 200ms cubic-bezier(0.645, 0.045, 0.355, 1);border-bottom:1px solid;cursor:pointer;}.css-1v152rs:hover{color:#164081;}.css-1v152rs:active{color:#0d2d5e;}.css-1v152rs:focus{outline:none;border-bottom:1px solid;border-bottom-color:transparent;border-radius:4px;box-shadow:0 0 0 1px;}.css-1v152rs:focus:not([data-focus-visible-added]){box-shadow:none;border-bottom:1px solid;border-radius:0;}.css-1v152rs:hover,.css-1v152rs:active{color:#164081;}.css-1v152rs:visited{color:#2557a7;}@media (prefers-reduced-motion: reduce){.css-1v152rs{-webkit-transition:none;transition:none;}}.css-1v152rs:focus:active:not([data-focus-visible-added]){box-shadow:none;border-bottom:1px solid;border-radius:0;}What Is Storyboarding? This is a lateral thinking technique that helps us to explore possibilities and challenge assumptions at the same time. Pingback: The right way to Assume Huge: An Entrepreneurs three Step Information | Posts, Content Strategy Generator from SEO Gadget, Discussing Lateral Thinking Welcome to Club Street Post, Innovation Tips For Successful Entrepreneurs Tom Spencer, Six Steps To Creating Amazing Content Digital Infinity, 9 Ways to Brainstorm Your Next Email Campaign | Movable Ink Blog, Using Real-Time Data Visualisation for Content Marketing | Mainstreethost, Using Real-Time Data Visualisation for Content Marketing - Mainstreethost Blog, Creative Media Project Essay | Creative Media Practice, How to Think Big: An Entrepreneurs 3 Step Guide |, White Hat Facts data and information already known or needed relating to the theme, Red Hat Emotions looks at feelings, initial instinct and intuition, Black Hat Judgement, Caution looks at potential problems and difficulties, Yellow Hat Logic looks at benefits and values, Green Hat Creativity possibilities, new ideas and alternatives, Blue Hat Control looks at managing the process start with a focus, then detail the next steps, actions and plans. The ideal final result method works in both individual and group settings. For example, a team may create a mood board when developing marketing strategies for a new product. This is a simple but effective method to use if you get stuck for ideas and if you are struggling to remember the questions, just repeat the original concept from Rudyard Kiplings The Elephant Child: (Disclaimer: This is a technique that could prove potentially confusing to all the SEOs out there, as a few may be a bit weary at the prospect of wearing a black hat). The idea of a personal assistent can lead to ideas such as; Our company event could be a world trip with the entire team. This concept is built around having six people in a group spending five minutes to come up with three ideas on a piece of paper. Ask every participant to generatehis or her own creative What if questions. Each participant then writes a list of ideas or potential solutions independently. So on and so forth. In a brainwriting session, the group identifies a problem statement or central idea related to their project. Examples of the bold and silly questions, which could lead to radical insights and innovations: And for this, a simple What if question is often more than enough to get the creative juices flowing. Some variations may establish a time limit or a set number of ideas that participants must write during each round. What if all humans were alike? In the gallery method, a group leader prepares stations with either personal whiteboards or flip chart paper. Ask participants to write each What if questionon a separateindex card. 3. What if we could fly? My favourite is to think of a problem the product Im working with might solve, and then search Twitter. You can even brainstorm some of these from past experiences or by putting yourself in the customers shoes and looking at the potential issues from their perspective. Its filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. The receiving participants look at the list and generate additional ideas, either developing the initial ideas or writing unrelated ideas. Copyright All Rights Reserved. ), A company event as a trip around the worlds of yourcolleagues,hosted by the team members themselves (a bbq in your managers garden, a wine tasting at your secretarys living room). Write CSS OR LESS and hit save. I hadnt heard of the Charette Procedure until now, but from what I can gather from some quick research its essentially a huge brainstorming session with loads of people organised into groups? Not near a phone? If you work around screens all day it can often prove both relaxing and rewarding to just get up and walk about for a bit. With this technique, the group begins with a central topic or problem statement. Ask every participant to generate his or her own list of creative What if questions Set approximately 3-5 minutes for this first step. After that, answers to questions are generated and connections with the existing problem are found. Participants add to these statements until they feel satisfied with the ideas or solutions generated. Save the critical selection process for later. Repeat the process until you are satisfied with the results. Let me know your thoughts in comments below. The more ideas you generate, the bigger your chances of finding the right solution. Set approximately 3-5 minutes for this first step. What if your most talented employees would leave you? Or an individual who encounters a workplace challenge may use these techniques to reframe the issue and devise creative solutions to resolve it. Eventually, the group can discuss these ideas together to identify the most viable solutions. This creativity technique helps participants organize their ideas before they go into production. Meaning: could it mean something entirely different? bersuggest shows you the most popular keywords related to your search query, providing fantastic inspiration for topics to cover. Groups typically assign someone a facilitator role to oversee the brainstorming session and maintain a respectful and organized process. When it comes to a brainstorm the more brains, the more ideas! This technique helps participants identify ideas related to the problem they want to solve, which can help them divide abstract problems into actionable tasks. It is based on our ability to think about the future.