This allows the AI to understand your brand, and the team at Klear will set up many of these monitors for your company as part of the onboarding process to jumpstart the machine learning. Review collected by and hosted on G2.com. While all this was going on, Klear was focused on analytics, quietly harvesting data from social networks and building a huge database of influencers. The only area where Klear doesnt excel is in its management features, but that doesnt mean they arent useful. Founded by three brothersEytan, Guy, and Noam Avigdorthe company/service was named Twtrland, which sounds more like a particularly terrifying episode of. The most complete influencer marketing platform for worldwide brands and agencies (from SMBs to Fortune 500). SocialLadder is a complete end-to-end creator management solution for brands looking to maximize and scale their influencer marketing. hashtag paid helps brands launch creator marketing campaigns, fast and easy. Youll get the totals of each in a summary across all channels, and the easy-to-read graphs that visualise the data break it down even more, showing the specific type of engagement for each platform.

The iOS mobile app keeps you connected to work from anywhere so that you stay updated 24 hours a day. You can either search by skill as well as location. Thereafter, you must conduct your research exhaustively. This becomes especially important when you notice that Klear doesnt offer too many ways to filter resultsbut dont read that as offering too few options for filtering. What benefits have you realized? However, if you use a boolean query, you will be fine. What will become known, however, is just about anything youd want to know about the 900 million influencers theyve got sitting in their database. Instead of some dystopian virtual amusement park where thrill-seekers are trolled and insulted while they just try and enjoy a roller coaster, Twtrland was an analytics platform designed to provide more insights into Twitter users than Twitter itself could provide. Unless your question is, Why did they spell it with a K? That will remain unknown. Here are some products we think might be a good fit based on what people like you viewed.

", "Often it is hard to get influencers to re-authenticate. It lets brands connect with thousands of different eligible Instagram influences to help them run small or big marketing campaigns. This doesnt even cover half of what the influencer profiles have to offer, but well spare you the boredom of having to read another list of features and data points. I appreciate the integrations Grin offers. Klear does not include any information about plans and pricing on its website. The platforms bread and butter is its analyticswith an insane amount of influencer profiles indexed, and the billions of data points associated with all them, brands are able to find the most relevant content creators with ideal audiences. Twitter, Facebook and Instagram profile analytics tools let you identify which of these profiles can prove to be fruitful for your inline marketing. This method makes it easy to find the folks you are looking for as you can miss opportunities if you use their skill function, which needs work.. The tool is somewhat inflexible in how they view influencer impact., We were looking to scale our program and I might have gotten better with some practice, but communicating with hundreds of influencers per campaign wasnt really improved with the tool aside from discovering them and sending that first email.. Having seen discovery tools that offer you more than 30, 40, or even 50 ways to refine your searches, I can say that Klear will show you as good or better results with only 12. There are, of course, plenty of insights into audience demographics and psychographics, as well as insights into any other brands theyve worked with or mentioned organically, and any notable connections they have with other influential users. Getting valuable insights for your business and social media management no longer remains a problem for any size of business. Now that you know everything about Grin and its features, lets read some customers reviews from the g2 website. ", "Great tool to help optimize your influencer activites. The story got published on time in the background, all tracking, payments etc done in the background. With more than 50 monitors available and unlimited social profiles, Klear can address to the needs of businesses of any size. Klear is a winner because theyre ahead of the game on many levels: its interface is dynamic, easy to look at, and responsive; the data they offer is as robust and deep as you can possibly get at this point; the Monitors feature is an amazing research tool in its own right, but also enhances discovery; that enhancement means influencer discovery manages to somehow be quick, painless, and accurate despite having an abundance of choice available on the platform. Since its overpriced, you can use alternatives with better pricing. The Standard for Influencer Marketing. We don't accept personal emails like gmail, yahoo, etc. Had great correspondences with the help desk also, whenever I got stuck. With that information available you should be prepared to make an informed buying choice that you wont regret. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy. When we first started reviewing platforms for this website, one of the more consistent criticisms wed direct at our subjects was a lack of data. Its remarkably simple to use and there are free tools that accompany this software package. Moreover, it allows influencers to upload their content for brand approval, which can be another ensuring factor for all the parties involved. We no longer have to browse the socials to spot specific content creators. Normally, wed insist on the ability to filter by audience interests, as well, but with Klears initial setup (as mentioned above) the psychographic makeup of the audience is already taken into account by default. Klear also offers a plan for startups with less than 20 employees (and which arent an agency) at a discounted rate. Meanwhile, influencer marketing took off as a practice and became an industry, and Instagram emerged as the leading platform for social media marketing. ", "The "measure" dashboard inside the campaign is probably my favorite feature. Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Any of these monitors can be pointed at your own account, as well. An offer closed by chatting with the brand. Upfluence is the leading influencer marketing platform for e-commerce and direct-to-consumer brands. When it comes to spotting influencers, there are multiple ways through which Klear spots influencer profiles. Currently, Klear offers a streamlined integration with Google Chrome. The value of this wasnt clear (pun intended) at the time of its launch. And finally, it gives us insights into how well campaigns perform., The projected ROI shown was very helpful when considering the value of influencer marketing., We disliked that not all of the influencers profiles synced when you found them., Proven ROI on Influencer marketing., Overall: Not the best user experience but its insights are critical for the business., Pros: The tool is very instrumental in our influencer selection process with very in-depth insights and the tools True Reach metric is truly groundbreaking helping us differentiate between mediocre and quality influencers, Cons: The tools search & filtering features (influencer discovery) desperately need a massive revamp, lots of limitations and the experience is frustrating., Reasons for Choosing Klear: The depth of the insights provided by the tool., Pros: I used this product consistently for several months to find influencers for a previous client.

Its an intelligent tool that takes you right next to your visitors through social media influencers on different social platforms. Thats why weve created our behavior-based Customer Satisfaction Algorithm that collects customer reviews, comments and Klear reviews across a wide range of social media sites. Others can function with an intention of being easy and intuitive and therefore lack complicated features desired by more experienced users. Klear is also listed in the following subcategories: It is important to note that almost no software in the Social Media Monitoring Software category is going to be an ideal solution that can meet all the goals of different company types, sizes and industries. options for filtering. Check out the following YouTube video to get more information on how Ainfluencer can help businesses grow. I love how you can make detailed profiles of almost everyone and have options to group your favorites in campaigns or by using custom labels. Also the training sessions for onboarding was really bad it took forever and was quite slow and heavy-handed. This proves how effective this modern marketing tactic can be for growing businesses of all sizes. You can also come across software that cater to a large group of users and give you a powerful feature base, but this frequently comes at a higher cost of such a solution. As Twtrlands database of users began to grow, brands started catching on to its usefulness as a way to discover influential users and learn about their audiences. But keep in mind which platform can support you from the beginning right to the end with minimum risk, effort, and time. The effect of this is seen in Klears discovery tool, which will prioritise the search results most relevant to your brand. They also can play a pretty huge part in discovery, since they allow you to find relevant results without spending time having to filter results again and again. Theyre able to understand them to the point they can craft campaigns that will deliberately push all the right buttons to inspire and engagements and conversions. Go over these Klear reviews and check out the other software programs in your list in detail. But even the press about it at the time wasnt quite clear on its use. We signed up for their 7 day free trial and within minutes were charged a full $1428 without authorization or consent.

And smaller companies that are just starting out, looking for a platform, will be better off for having those management features available to them while capitalising on Klears core strengths. As Avigdor (Guy, that is) told TechCrunch at the time of their rebranding, he saw two groups as ideal target customers: big companies already using established management software but needing improved analytics; small and medium sized companies who arent using any platform at all for their influencer marketing. Still, even though influencer marketing hadnt been named, or codified into a standard practice, Twtrland had all the makings of a tool that could help businesses strategise their social marketing strategies on Twitter. Guy Avigdor was the brother who got the ball rolling with Twtrland, which he created to satisfy a personal need to understand people on Twitter, a motivating factor I think we can all relate to.

This all-in-one-package tool is a DIY (Do-it-yourself) platform for influencer marketing that resonates with any budget. Klear is a system that takes influencer targeting to another level. Klear has not provided pricing details yet. The efficient thing to do would be to note down the several chief aspects that necessitate consideration including important features, price plans, technical skill levels of staff, company size, etc. Campaign management and tracking is easy, functional, and competently implemented here, but they arent breaking any new ground. It has also increased our performance cross-channel by bringing in more UGC., I liked Grins influencer search tool and some of the communication tools., Grin was a bad fit for our organization for a few reasons the effectiveness of the tool centers on the idea of campaign performance tracking, which in theory seems helpful, but my org uses influencers in many different ways across many different campaigns (someone might create evergreen content that we will use as a reel, for whitelisting, and 6 months later as a paid ad) so it wasnt helpful for me to set up a campaign and isolate performance to one product launch. Social listening and competitive research features also teach the AI about your brand, As the AI learns more, the relevance of search results increases, The value of some proprietary metrics is questionable, Best for: Small Brands and, weirdly, Large Brands, Klear, like so many other influencer marketing platforms, began life as something that wasnt an influencer marketing tool, largely because it pre-dated influencer marketing by a couple of years. EU Office: Grojecka 70/13 Warsaw, 02-359 Poland, US Office: 120 St James Ave Floor 6, Boston, MA 02116. This means you can save tons of time on finding your niche influencers and save your money by using this platform for free. When you stop and consider all that it can do, the decision to try it out should become clear. ", Used the software for: Less than 6 months, Great for building Influencer Program, Non-Profit Organization Management, 51-200 employees, Public Relations and Communications, 11-50 employees, Great insight but experience could be better, Marketing and Advertising, 11-50 employees, The rigth support for influencer marketing campaign, Overall solid product but keep in mind., Be an Informed Buyer: Understanding the True Cost of Business Software, Influencer Marketing Software Pricing Guide. This is great for brands, who wont have to constantly enter the same search criteria everytime they want to find someone new. It lets you get to the depths of things with highly flexible features. According to recent stats and reviews, Klear is among the top-performing influencer marketing platforms. Moreover, well consider some of the most viable alternative platforms, including Ainfluencer, Ninja Outreach, and Mention, that rank well among the best. ", "I don't like that you have to pick from a predetermined list of categories. Lets also consider the cons. There are, of course, plenty of insights into audience demographics and psychographics, as well as insights into any other brands theyve worked with or mentioned organically, and any notable connections they have with other influential users. And while most of Klears competitors will tell you the reach of the audience, here youll be able to see the True Reacha number the algorithm determines to be realistic based on the years of historical data theyve got for every social profile on the platform. Grin doesnt provide pricing information on its website. One example of an issue I encountered was that we did a joint marketing project with another brand and they handled the influencer marketing portion identifying and completely implementing with ~40 influencers where do I put them in the tool? In the recent past, theyve added campaign management and tracking, along with some basic listening tools to monitor competitors. Its a hybrid social listening/analytics tool, which brands can use in a few ways. Youre presented with an overview of their standard social metrics that go deeper than the standard in places. . Peoples experiences suggest that Ainfluencer: Now lets read some reviews posted by top users from Trustpilot: I love how fast I could get a deal closed for my Instagram and all was done by chatting with the business I promoted. Its not just a desktop based software. Klear is first and foremost an influencer analytics platform that also does search and campaign management. Now lets read some Klear reviews from G2 and Capterra: I like to describe Klear as the search engine for influencers worldwide. Some marketers find it difficult for the influencer discovery process, which includes many limitations, while others say it is hard to get influencers to re-authenticate. Klear marketing items include useful features such as influencer discovery, campaign analytics, demographic information, and social media monitoring tools to run an accurate influencer marketing campaign. If you dont wish to use Klear for any reason, dont worry. It monitors social media conversations, listens to how your brand is being talked about, and enables you to take more efficient decisions for your business. Interestingly, one of the most interesting features of Klear is the same one that Guy Avigdor himself downplayed during his demo of the platform: the Monitors section. The next platform in our list of Klear alternatives belongs to Upfluence. All B2B Directory Rights Reserved. They also can play a pretty huge part in discovery, since they allow you to find relevant results without spending time having to filter results again and again. This is a great strategy, and should provide insight into the costs of accessing Klear. I have not tried other tools so I couldnt compare., It definitely helps speed up my influencer research by having all the metrics at once. It is the second powerful influencer marketing and blogger software that helps businesses find niche-relevant Instagram and YouTube influencers based on their locations. Julius is an influencer marketing software solution, offering influencer search and discovery, campaign management, & robust reporting. Storyclash is an Influencer Marketing Platform that consumer brands use to find the perfect brand-fit influencer and monitor their work All-in-one influencer marketing platform that allows brands to identify their influencers, contact them at scale and manage campaigns. "Klear is great, I'm happy to have this as a resource for my program and team. Offering insights into hundreds of million accounts, Twtrland offered tons of data on users posting habits, their popularity, and demographics on their followers. And this is where Guy Avigdors assessment of his target audience makes a lot of sense. According to klear reviews, people are satisfied using klear influencer marketing tools; however, few challenges have been reported while using this platform. Having said that, it is nearly futile to try to discover such application even among branded software solutions. With its value in mind, you should definitely consider including Klear solutions in your business strategy since its the best and most efficient way to achieve your business goals. We clicked through a button which referred to their pro version and immediately saw a charge come through on our card. To know more about Upfluence customers experience, lets take a look at the overall review rating of this platform on Capterra: Upfluence doesnt provide pricing information on their website. Highly engaging analytics not only make your job simple, but enjoyable at the same time. Finally, it also helps me keep track of our own socials and lets me know when specific influencers have mentioned us.. Normally, wed insist on the ability to filter by audience interests, as well, but with Klears initial setup (as mentioned above) the psychographic makeup of the audience is already taken into account by default. Still, even though influencer marketing hadnt been named, or codified into a standard practice, Twtrland had all the makings of a tool that could help businesses strategise their social marketing strategies on Twitter. Offering insights into hundreds of million accounts, Twtrland offered tons of data on users posting habits, their popularity, and demographics on their followers. With Upfluence, brands and businesses can find their niche influencers using as many keywords as necessary.

As this was a trial we wanted to test various features. This platform doesnt provide a pricing plan on their website. Grin has allowed us to maintain a lean team while expanding the program efforts. End-To-End Influencer Marketing Platform connecting brands with the most relevant influencers to drive ROI. I can kind of understand why Avigdor didnt spend as much time showing off this feature of Klear as he did with the search function, influencer profiles, and campaign management. You can compare them to other platforms we mentioned to decide better. Position of Klear in our main categories: Klear is one of the top 100 Marketing Software products. Here are some reviews of Ninja outreach on the g2 website: I mainly use Ninja Outreach to look for Instagram influencers and I like that Im able to get all the metrics at one glance, which helps to speed up my influencer search process.