Building inbound links to your site is a great way to increase search optimization. This could actually be a team that travels around showing off the products like the good old days or even one that is done via mail. It makes you look like the expert and then they will call you when they realize its not worth their time. Break up a white paper into bite-sized social media graphics. Recruit data scientists, statisticians, and economists in the making. Finally, here is another list of 100 different sites to list yourself and this one as well from hubspot of 50 business directories. If you create or resell products, an exclusive event around a new release ahead of public release is exciting and can drive a lot of attendance. Creating a microsite with the sole intention of building a community and discussion around a topic. Consider building a mix of infographics about your offerings as well as industry data.

As an example, we are located in Cleveland, Ohio and have a specific page deep in our site focused on the term Cleveland eCommerce and have been able to gain #1 ranking for it. Dont be afraid to go big or different either - building interactive content, including media, adding filters, presenting data, infusing testimonials, or other unique ideas can not only make it more valuable but help you tell your story better. We can measure to find we get 15% more conversions with less fields. Then offer a live chat for anyone with VoIP issues. Once you have the release send it out to local media and post on press release sites. Infographics help explain concepts, process, or data in unique, concise, and impactful ways. Create your own statdard look and brand the pieces so that you get the value of name recognition. There are a few steps to look at when you are building a partner program: Creating a partner program is a big idea but it can drive massive growth for your business. This allows companies to drill down into each of their buyer personas more deeply and keep content personal and interesting. Industry. We all love to read pages and pages or deep detailed documents, right? Delivery platforms like these are powerful to get your content and resources in front of the right audiences. When done right, you can provide code that is a link back to your website with specific "alt" text that creates an inbound link to boost search optimization. One important key (and this should always be the case) is not to phone it in and create a mediocre piece of content. The key is to find something that is of value and is very easy for your target audience to say yes on. Google wants to present relevant, valuable and trust-worthy results to its searchers and a review signals that. The first place to start is writing content around pains - we often go through exercises when building a content calendar that start with identifying audiences and exploring pains for our audiences. In order for retargeting to bring a significant number of leads, youd usually need to have an audience of at least 100,000 users. The nice thing is that often these campaigns can be relatively inexpensive because they are not as competitive. Receiving links and shares is often built on the premise of creating value. But another tactic is to create specific landing pages for regional terms you want to rank on. On article pages these can entice someone to another piece of relevant content, a download or newsletter. It isnt easy, but it can significantly scale your revenue if you build it correctly. A smart move in marketing is to share more than competitors are willing to today there is so much content out there and much of it isnt that valuable. The trick here is to build a system around this natural curiosity. To help the chances of you being found, it is smart to optimize your profile for key phrases that you want to be found for. One great example is even a company who backs a documentary created by someone else. Create the State of CPA IT that compiles data on what systems CPAs are using, the percentage of clients using online portals, and much more. Pain-based advertising is appealing to target audiences as they scroll through Facebook in their off hours. Utilizing a tool like https://sharethis.com/ you can easily integrate a wide range of different platforms for sharing into your site. How does this play into marketing - word-of-mouth, retention and upsell. Listed on various sites including amazon. Your greatest asset is a successful project or happy client. Are you able to white-label if needed? There are many tactics to build inbound links - just avoid buying backlinks as they are not quality and will hurt your rank more than help it. To go further down the chain, you can offer a subsidized prize or content for a client out to their audience. Examples of ways that you can utilize personalization include: Really, the ideas are limitless. The great part about podcasts is that numbers show a sophisticated audience and the mechanism for delivery allows people to subscribe and continually be fed your content. To close deals, we need to prove our expertise. Some technology companies are focused on specific regions and often people search this way as well. With Showcase Pages, marketers can create hassle-free content that's personalized to the audience theyre selling to. One solution we love to use is LovePop that has popup cars that really create an impression. We thought this was a really fantastic list of ideas, so really our final one is to reach out to us and turn a bunch of random ideas into a cohesive strategy to build leads. LinkedIn groups can be leveraged to your advantage and used as a highly effective platform. Try searching within your own network using the most likely keywords your target audience is using, check out the LinkedIn company pages of competitors, and while youre at it, check out their websites as well. Just like Google Adwords, you set a budget and pay per click for these platforms. Repurposing content is a great way to utilize what you have created and turn it into something new - try some of these ideas: And that is just a sampling of ideas. These micro case studies can explore bite-sized wins that you have for clients and often are easier to consume. There are so many inventive ways to present information and case studies dont have to be the same-old, same-old. Instead of staying high-level about a data problem and a big solution, get down to specific pains that you solved. After establishing your geo-fence, demographic, psychographic and contextual targeting help filter the crowd and put your message in front of your target audience. To expand on just the meaning, you can add additional insight, links, and insights from others around the web. Why should partners want to sell it and what messaging helps they sell it? The greatest opportunity is being able to target on specific firmographic data such as revenue, job title, job skill, education, and many more factors. Having a strong opinion is good and sometimes it is valuable to take risks. Costs for these types of events can be minimal and both companies can market to their existing lists to get a range of new faces in the crowd for both. The most valuable asset in todays society is trust. One of the key strategies with referrals is to make it easy for your existing customer or contact to both think of a referral as well as provide it. The great thing about a live show is that you present yourself as an expert, create content for search, and do something your competitors are not. Let them take over your LinkedIn, Instagram or Facebook for a day and tell the story of a day in the life as your customer. As mentioned in Tip #30, referrals are a key aspect of growing a business but many companies do not have a clear plan or approach to building referrals and instead wait for them to come to them. One of the main problems of B2B companies when using retargeting is the retargeting audience is too small. Who are ideal partners? This doesnt mean you can lead prospects to more content online that then funnels them into campaigns, but if you want a magazine to be effective instead of thrown away, then focus on delivering real value that will be remembered. Narrow your site down to target the needs of just one industry across multiple products and solutions. LinkedIn is a powerful B2B channel and can be used in a wide variety of ways. If you can explain the concept of one of your offerings well in a one-minute video, it can be leveraged in a wide variety of ways to drive leads and close deals. Many users utilize them to view feeds of specific topics that they are interested making them perfect to reach target audiences that are interested in something. A great interactive experience that you can add to your site to drive traffic and build your lists is an online calculator. Just be smart about your targeting and message to be effective. Creating a basic API to your product can enable you to outsource building all the plugins and reaching dozens of new integrations. Finally, when you choose the right sites, you can segment your approach and tailor the topics to what is most important for that audiences. The digital world, dominated by Facebook as it was, was not an easy one to penetrate. The opportunity is that the CTA or ask to prospects is not aggressive and can help you collect contacts. Ask them to create original research data on your behalf (in exchange for the thing they want). This process will help improve your search optimization significantly. Many services companies steer clear of direct comparisons, but just like products it is better to control the conversation than letting it control you. So, if someone downloads a white paper on a specific topic, you can then send them a related article in 24 hours, a webinar request in 7 days, a demo requisition in 15 days and then a discount offer in 30 days - without any human intervention. Think of a badge as a visual stimulus. Authors are seen as experts for the topic they write on and a book can instantly give clout and validation to what you are saying. When we are thinking about search optimization, it is a lot about creating focused content that people are searching for and that they will share or link to. Don't miss out on the exponential netowrk that your entire team has access to. The best approach is to treat it like one of your own favorite magazines and look to give to the reader - give them new information, give them entertainment, new insights, a behind the scenes view or something else that makes them get value and enjoyment out of interacting with it. Ever seen the silver play YouTube button for 100k subscribers? A podcast about marketing - there are plenty - while a podcast about marketing for Software companies is not only less competitive, it reaches the exact right audience you most want. It is the counterpoint of marketing as it influences Search Optimization, drives social media, fills email marketing, supports sales, and so much more. You can take this further by even getting input or running a contest ask people to submit their worst IT customer support experience, the messiest network closet, or even their biggest win (which often exposes a challenge). By creating a wide set of plug-ins youre able to create new marketing channels. Exit-intent popups detect when someone is leaving the page and present them with a message and often an action. If you are doing it right, your content should take time and effort to really make it valuable but it doesnt have to be just for that one piece that you developed. Having reviews provides a couple of benefits for your business starting with increasing your visibility in Google. You can adjust any aspect of your site based on any information you learn - how they got there, their location, what they visit, how long they spend on the site, demographic info you collect, and much more. These are great not just as viral content that gets shared, liked, and linked to but also as tools in the sales process to help you communicate what you do or the importance of things to your prospects. We talk a lot about short attention spans in marketing and web design. There are a number of different ways to expose a pain. Often companies do not spend enough time cultivating referrals and just rely on the random ones that happen to come in. With case studies being key validation tools, asking yourself while you create your next one how you can make it a little better could be the difference that closes the next deal. Ok, so people tend to have mixed opinions on this approach but in reality its just smart marketing. When done right you can build targeted lists to nurture over time to build interest in your offerings or company. We are all looking to create great resources our prospects will love, share, and link to. Today, not only can you create a consistent and professional-looking signature for everyone in your company, but you can also develop a marketing message to be pushed out to all your employees. Think of all the emails that your entire team sends and the total number of brand impressions that happen every day. Dont stick just to big events either. But, many companies have also built their own awards and even held award ceremonies. You need to build a strategic, coordinated effort and leverage software to streamline the process for employees to get involved. Its better to get controversial in a blog post instead of on social media because you have more room to explain yourself and people are more likely to read first and attack second. Also, a joint event can attract more people as it gives a two for one education session. But, just asking people to post more doesn't work. Create your own Behind the Scenes video as a way to connect more deeply with clientele and inform them of some of the details involved in your operations. Look for podcasts that would have listeners that fit your target audience. Dont be afraid to create several of these pages for regional terms you want to rank for. It may see mop-posits to trying to build leads but often people are hungry for things they cant have. Pains are a key aspect of any marketing. Search for and monitor your competitors' backlinks. When consumers can easily find information about products or services, online sales increase dramatically. Intelligently curated content is a powerful resource. Everyone is always looking for press and HARO makes it a lot simplier. Social Media is a community - whether LinkedIn, Twitter, Facebook, Pinterest, Quora or any other platforms - they are not just places to spread your content but also engage with audiences.

If you don' have your business listings on Google and Bing, do that first and then get all of your social media accounts setup and filled out. Once you have these, create a micro case study section or your website or turn them into quick articles for your LinkedIn content strategies. As an example, we have a microsite just for SaaS and Software companies that is focused on educational content and community building. On LinkedIn, users can subscribe to various hashtags and get alerts for new content with those hashtags. Now, it is key to keep it focused on your client because it is their list and announcement, but you can mention your own brand as the guiding force behind it all. Just make sure that your argument is well-supported because people will be coming. the more personalized a site is to an audiences needs, the more likely they are to engage and take action be cause the content resonates with them. Making other people's jobs easier is not only a way to get a first article but to potentially build a long-term relationship with someone who can help you get more mentions and backlinks. Could it be told with a series of videos, be more like a tour where visitors traverse slide by slide or look like an infographic? here are couple ideas to consider: Cheat sheets allow you to break down more complex content into bite-sized pieces for your audience while injecting some of your own thoughts and ideas. Start with your content such as blogs to see if there are opportunities to link to services on your site. Make an impression. As the world is becoming even more connected via social media, customers value transparency and authenticity, even when youre talking about your brand. Could it be placed in a popular location or with a marquee client for reduced cost? Its shown that on LinkedIn that just viewing someones profile often gets them to view back. A simple approach is to develop a glossary of terms where each has its own page. Develop a marketing program to find partners. A handwritten note can really stand out to prospects or existing customers. Once we learn this, we can start a new test to get even better results. The question is, what is being communicated? Dont be afraid to get creative with your presentations - typically these are great assets that shouldnt sit on the shelf to only be used in certain circumstances. This is where longer, more in-depth content comes in and why google ranks deeper content higher for search queries around questions - its about intent and people don't look to get questions answered by weak, watered-down explanations. A cool idea is to get images created that represent what you do - data dashboards, phone service, pc support, consulting, or whatever and offer them for free on unspalsh asking for links when people utilize them. Share industry developments, share relevant news and stories, discuss new trends, or new products. Personally, we've found some amazing invite-only as well as public slack communities that are full of great information and contacts. When it comes to products, especially technology products, comparisons are common place. Product placement has become huge in recent years with big money behind it. What is an offering that is appealing to a partner model? Hootsuite, a social media management software, for example, offers free social media marketing courses on Hootsuite Academy. The goal with these tactics is to leverage connections that should already be warm relationships. Hopefully customers will buy in for the exposure themselves including backlinks to their site for SEO. if you can take the time to do the research, include webinars and small virtual events. Website Personalization is the process of creating customized experiences for visitors to a website. "For Moz, educational content and helping marketers succeed has been at the forefront of our mission and the best way we've found to grow our community and our customer base." Here are some resources to get involved in slack communities. Macworld and other sites have built entirely around predicting features and releases of Apple products and software. LinkedIn is growing to over 600 Million business professionals and many of those are using LinkedIn every day to search and find people. This establishes you as an expert and in a position to give first. Contact specific colleges or departments. The best tactic with a podcast is to make it niche and targeted rather than broad. In short, instead of paying for advertising, you are offering a commission on sales made through a partners efforts. For technology companies selling services or products, sometimes it is important for customers to understand if they are right for your solution. There are a few different types of microsite and a few great reasons to consider building a microsite. Search optimization can bring some amazing targeted traffic to your site. Build out the tools needed - a platform, forum, documentation, support process and more. You can see our own marketing budget calculator which allows people to put in their revenue and select information about their business to see an estimate of what they should spend on marketing. What information would be most valuable to them, how to they typically get information in their industry, and what could you do to blow away their expectations. Maintaining a LinkedIn group is like having a ready made audience curated for your business. Even if it costs $30,000 to write a book, the value it can bring over a 3 - 6 year period or more can pay back over and over. Search Optimization is about having relevance which is often determined by how specific and related the topics on the site are. As an accounting firm, the data you can collect would be extremely beneficial and worth connecting with you for. Asking a question on LinkedIn about who was the first company to develop a VoIP product could spark interesting feedback and even debate that puts your name and post in front of a lot of your connections' connections. Inbound links. Cross-links - when done right - can really improve your search optimization as well as improve things like time on site. You may do this for different industries you are in, your different offering groups, sub-companies, spin-out products or a wide range of other uses. These groups can be used to reach a highly targeted group if leveraged correctly. The key to a successful LinkedIn group is engagement. Remarketing allows you to show ads to visitors who have come to your site. Offering a free trial is one way to let your product sell itself. A referral kit is often a tool that helps give a customer criteria about what you are looking for, but also provides some materials or a process to provide a referral. Creating a FAQs section on your site can be used to lead a buyer through the entire buying process. Often remarketing is a smart tactic when joined with other campaigns as a way to bring people back or remind them of your brand. This really is a smart marketers tactic. Testing allows you to compare two versions and get concrete proof on which one produces better results. For B2C technology companies, these types of tactics should be bread and butter. There are writers for publications looking for help to meet their next deadline. These communities are excellent for providing you with up-to-date information. Provide them with something they want (e.g. many smart business owners write books to help present that instant validation with the world. People love simple side-by-side comparisons to help understand what they are considering better. List building for purchases or even materials created around the book. Just because you show someone how to do something, doesn't mean they have the patience, time or skill to do it themselves. A simple re-use of these that can be valuable is to record a voiceover presentation using those slides or even automatic slides with music. But people love a great story no matter what line of work they are in or what position they have. Check out a few of these business awards: Often there are many in your local community that you can find or in target regions you want to penetrate. Here are some benefits of a book: Writing a book can be either a very time-consuming process or expensive, but has the ability to pay off. People are looking to solve their challenges and often when we create content around pains it ends up being our top lead generation content. In the business world, writing a book is not as much about selling the book and making money as much as using the book to grow their core business. Each subreddit has its own moderators and regulations, but theres one common sticking point. Simple graphics are great eye-catching tools to distribute on social media. Providing the answers to questions you are likely to hear most can facilitate purchases. A smart tactic can be creating highly targeted pages for job titles and roles. Promoting the plugins you build can include a guest post on the companys blog (the one behind the product youve build the plugin for), a joint webinar or promoting it on the products communities. Having solid answers to FAQs creates a rapport with visitors and sets you up as the industry expert. Let associates, affiliates, or clients put your badge on their site to show their affiliation with your brand. One challange can be completing all of the award criteria so build out your library of submission information to make it easier and easier to process. Our goal is to create valuable and interesting content which sometimes can be difficult to do. Get excited about sharing your culture online as it can increase your top line. The key thing to understand though is that the pages of a website are different than people looking to do due diligence or looking to learn. Could your product or service be used at a conference or event? Make exit pop-ups specific to the content a visitor looked at or how long they spent on the site. A jucier company is behind the documentary Fat, Sick & Almost Dead which talks about how to lose weight by jucing. The key to conversion is offering something of higher value at the end of the calculator. One thing you can do is swapping retargeting pixels with other companies/ blogs which address the same user base. If you have a limited target market or want to go after a small set of prospects, then utilizing higher-quality promotional items can stand out. Like all marketing, you want to target potential partners intelligently. This is a mistake. DIY'ers look for checklists and then realize they need your help. This creates content for search, exposes your culture to prospects, gets employees engaged, and helps you stand out from competitors. One example is Clutch which provides detailed information and third-party reviews of companies. On the reverse side of more depth, you can consider micro case studies that focus on specific outcomes within a solution or smaller parts of a bigger case. Hashtags categorize social media posts and help the social media community discover similar content. This can be combined with ideas like a focused industry microsite to reduce the barrier of being driven by a company. Conversion. Take them whenever possible, since adding these sections increases the opportunity for you to use keywords that will help you to be found. The basic premise is that a visitor fills in various fields as well as makes other selections to then see a result real-time. One thing you need to bear in mind is that unlike your ordinary retargeting where you need to remind users about your brand when youre advertising to visitors of other sites you should use a different ad set. Animated explainer videos are well known for software to deliver a quick, engaging story about the problem, fix, and outcome of your product.