LOS ANGELES (AP) The two men arrested Friday in connection with a series of deadly robberies at Southern California 7-Eleven stores are now in jail, authorities said Saturday. LOS ANGELES (AP) Baseball's All-Stars gathered on the field before Tuesday night's game at Dodger Stadium to honor Rachel Robinson on her 100th birthday. LOS ANGELES (AP) Nneka Ogwumike scored 20 points on 9-of-11 shooting, Chiney Ogwumike had a season-high 15 points and the Los Angeles Sparks beat the Atlanta Dream 85-78 on Thursday. Always personalize that initial touchpoint. While its geared toward reporters pitching stories to the AP, the tips are just as applicable for a PR person pitching the AP or any other outlet for that matter. Post was not sent - check your email addresses! How to Write Effective Email Subject Lines That Drive Open Rates, Optimize Your PR With These SEO Best Practices, How to Optimize Your International Press Release Distribution. Because I responded quickly to the reporters interview request and offered a date/time and my contact information, I was able to snag the interview. What tips would you offer other business owners? If you focus on cultivating a relationship with a reporter, he or she will be much more likely to reach out to you in the future. With more than 20 years of experience creating powerful narratives, he shares his thoughts about the best ways to pitch press releases to journalists: One tip I can share that Ive personally found effective, is to pitch the underlings, Torossian says. Fractl partnered with PR outreach platform BuzzStream to conduct the study How to Write Effective Email Subject Lines That Drive Open Rates. It found a majority of respondents preferred subject lines with lengths between six to 10 words. I sent a pitch to the reporter. There are many steps to getting an awesome media placement and if you skip one, you wont get the results youre looking for. Match the topic of your press release with the various types of beats, or specializations, available. Two of the bus passengers sustained potentially life-threatening injuries, according to Margaret Stewart, a spokesperson for the Los Angeles Fire Department. Start off with a salutation including their name. Once the article ran, I sent a quick note to the reporter thanking her for including me. Because thats what reporter will see first in his or her in box. However, there is a chance your pitch slipped through the inbox, so wait a week before sending a follow-up email. Id love to hear from other business owners who have secured media coverage! Connect with the definitive source for global and local news. Journalists will see right through this tactic. LOS ANGELES (AP) A Los Angeles judge privately told lawyers he would renege on a promise and imprison Roman Polanski for sexually abusing a 13-year-old girl in 1977, a former prosecutor testified, setting the stage for the renowned director to flee the U.S. LOS ANGELES (AP) The 2028 Los Angeles Olympics kicked off a six-year countdown on Monday with the announcement of the dates for the Games return to the city. So if youre in the food and beverage industry, it doesnt make sense to pitch an entertainment reporter. This video (which I discovered thanks to this mornings PR Daily) offers insight about successfully pitching the Associated Press. Mention you have attached a press release with further information. Being featured in an article is great exposure for your business and positions you as an expert in your field. Ive never gotten a story placement until now. Here are a few reasons why I was successful and how you can be too: Thanks to a free service called Help a Reporter Out (HARO), I receive several emails in my inbox each day with queries from reporters. Nneka Ogwumike sank a 3-pointer with 1:50 left in the fourth quarter to give Los Angeles (12-14) an 83-70 lead. Seamlessly curate contact lists and send email pitches directly from the platform. Track your response and open rates, keeping tabs on which pitches did better than others or which days work best for your industry. failproof ways to follow up with reporters. Six miles from Hollywoods Walk of Fame, LAs biggest baseball stars open the All-Star Game on Tuesday night when it returns to Dodger Stadium for the first time in 42 years. Remember: you dont want to send reporters a novel. What made my subject line stand out? Reporters receive hundreds of pitches every day. Sorry, your blog cannot share posts by email. LOS ANGELES (AP) Nneka Ogwumike scored 20 points on 9-of-11 shooting, Chiney Ogwumike had a season-high 15 points and the Los Angeles Sparks beat the Atlanta Dream 85-78 on Thursday. No big deal. But with the right preparation, you can nail any interview. News Direct has partnered with Agility PR Solutions to streamline this process. Major League Baseball is struggling to fill the stands at pre-COVID levels as the sport heads into the last 2 1/2 months of its first season since 2019 without capacity restrictions. LOS ANGELES (AP) Clayton Kershaw's news conference after his first All-Star Game start was nearly over when Blake Grice spoke up. Creating the perfect pitch takes time and lots of trial and error, but if you incorporate these tips from the pros, youre more likely to stand out in a journalists inbox. However, its important to consider SEO when developing a press release, To compete in todays global marketplace, a company must be intentional in promoting its brand beyond its borders.

BOTTOM LINE: Two of the league's top scorers, Kelsey Plum and Nneka Ogwumike, meet when Las Vegas and Los Angeles square off. AP editors Jon Resnick and Donna Cassata explain what they look for: Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. ARLINGTON, Texas (AP) When Marcus Semien was struggling at the plate during his first two months with the Texas Rangers, manager Chris Woodward was emphatic at times when repeatedly telling everyone that their new second baseman would be just fine. To improve your chances of connecting with a reporter, weve compiled tips from public relations experts whove made pitching to journalists an art form, including FleishmanHillard Senior Vice President and Partner Jan Rasmussen. EUGENE, Ore. (AP) Noah Lyles crouched down, put his hands on his knees and glared at the clock. It can be a good idea to create bullet points listing these elements under your pitch, so if the journalist only has a chance to skim, they can garner the important details. Don't let your email be one of those 300 irrelevant emails landing in their inboxand soon deleted.. Also avoid the words pitch and story idea. Dont add emojis, all caps or excessive exclamation points. Ensure its clear that interviews are available. The 2-year-old male cougar, dubbed P-89, was found dead early Monday on a shoulder along U.S. LOS ANGELES (AP) Charlotte Hornets forward Miles Bridges pleaded not guilty Wednesday to felony domestic violence charges filed by Los Angeles County prosecutors after he was accused of assaulting his girlfriend in front of their two children. Enhance your success by clicking send at the right time. LOS ANGELES (AP) A Delta Air Lines flight from Atlanta blew two tires Tuesday while landing at Los Angeles International Airport but nobody on board was hurt, although two runways at the busy airport were closed for several hours, authorities said.

Keep it briefshorter than the original pitch. The 10-year-old from Denver said his grandfather was a Dodgers fan and a Redondo Beach native who died of brain cancer. Generate several article ideas for the journalist when sending your pitch. LOS ANGELES (AP) The Baltimore Orioles aimed high with their 13th-round draft pick. Interviews can be scary, especially if youve never participated in one before. the story ran with a quote from yours truly included, Behind-The-Scenes: My First Year in Business, 16 Ways to Grow Your Business During the Slow Times . List the names and titles of the sources you can provide. Add in your hookwhy should they care? All of them are alumni of MLB's diversity development programs. LOS ANGELES (AP) Mike Trout will not play in the All-Star Game, but the Los Angeles Angels slugger is hoping to be healthy enough not only for the second half of the season but also next year's World Baseball Classic. A look at how PR professionals communicate - The George Washington University Online Degrees: [] 3 Ways PR Pros can Use Slack to Get More Why Consider A Career In PR? Los Angeles scored just 11 points in the third quarter before opening the fourth on a 24-4 run for a 74-60 lead. LOS ANGELES (AP) Two motorists had to be rescued from a swamped car when a water main break flooded a Hollywood street early Wednesday. With a DB Direct plan, you'll have access to a global database of more than 1 million media contacts and outlets. ANAHEIM, Calif. (AP) The Los Angeles Dodgers completed a four-game sweep of the Freeway Series on Saturday night and cruised back home from Orange County to begin a well-earned vacation. They want to make it their own, add a twist on the subject, and interview additional sources. The sheer volume is also prohibitive. In this case, the reporter asked potential sources to answer two questions in their pitches. Reporters tell us that they receive up to 300 irrelevant emails per day, and what that tells you is that media relations practitioners haven't done their homework, she says. Nneka Ogwumike sank a 3-pointer with 1:50 left in the fourth quarter to give Los Angeles (12-14) an 83-70 lead. The FBI is offering a $100,000 reward for information leading to the arrest of Omar Alexander Cardenas. Dont give up. (LogOut/ GALLE, Sri Lanka (AP) Pakistan's first-test star fast bowler Shaheen Afridi has a bruised knee and won't play in the second cricket test against Sri Lanka starting Sunday. Keep following up with journalists and form relationships deeper than pitches. She's now a world champion, a more-than-satisfying reward after a year in which she trained with the goal of never making the same mistake again. These are just some of the key findings of a comprehensive survey conducted by growth marketing agency Fractl involving about 1,300 writers, editors, publishers, and contributors. Chas McCormick added a two-run home run for the Astros, who won the season series 5-2 against the team with baseballs best record. Ask if theyre the right reporter to contact and if not, if they could please forward your message to the right person. The subject line is the part of your pitch thats going to make a journalist click open. This means the outlet doesnt want to repost your press release with a staff byline. Seventy percent of publishers prefer to collaborate on ideas as opposed to 30 percent who want to receive a finished asset, Fractls Pitching Publishers Survey reports. Lifestyle journalist Michele Koh Morollo explains shes more likely to click on an email if it includes her name in the salutation, rather than just Hello. Introduce yourself and your organization. When she emailed me a few days later to clarify a piece of information, I responded quickly. With newspaper reporter numbers down, and those reporters who are still around covering more and more beats, AP content is filling an increasing number of pages. Spice it up. LOS ANGELES (AP) Federal authorities are offering a $5,000 reward for information about the man who allegedly shot Lady Gaga's dog walker last year in Hollywood and stole two of the pop star's French bulldogs. Behind their longtime ace, the Los Angeles Dodgers made one stunning defensive play after another. LOS ANGELES (AP) An alleged gang member accused of killing a man in a Los Angeles barbershop in 2019 has been added to the FBI's Ten Most Wanted Fugitives list, authorities said Wednesday. One week later, the story ran with a quote from yours truly included. Take it a step further by following them on social media platforms such as Instagram or Twitter. Heres one tip: take time beforehand to jot down 2-3 key messages you want to convey during the interview.

LOS ANGELES (AP) Mookie Betts broke an eighth-inning tie with a three-run homer and the Los Angeles Dodgers beat the San Francisco Giants 9-6 on Thursday night after blowing a five-run lead in the seventh. The seven-time world champion has a record 103 F1 wins and pole positions. At the end of the interview, the reporter asked if she could contact me via email with any follow-up conversations. Simply reply to your original email with a line letting them know youre following up on your previous message. Standing 6-10, Han would like to emulate Yao's impact including his influence on the sport in China. News Direct is a registered trademark. Los Angeles firefighters extended a ladder out to two women who had climbed onto the top of a swamped car. SACRAMENTO, Calif. (AP) California parole officials have approved the release of a notorious former Mexican Mafia prison gang leader who has been cooperating with law enforcement for nearly 20 years. ], The PR Pros Guide to Producing, Curating and Publishing Amazing Content. Since I had expertise in the topic that this particular reporter was writing about, it made sense to send a pitch. Again, your job isnt over until the article runs. LAS VEGAS (AP) Brandon Boston Jr. had 22 points and eight rebounds and the Los Angeles Clippers used a 32-9 fourth quarter to beat the Utah Jazz 82-65 on Friday in the NBA Summer League. News Direct is the first news distribution company that enables PR professionals to disseminate multimedia content as independent assets. Just follow these guidelines: According to the 2019 News Direct Market Assessment study, 86 percent of journalists find standalone media appealing. Dont forget about the junior staffers, advises 5W Public Relations CEO Ronn Torossian. Why? The press release, a stalwart component of todays newsdirect..com 2022 News Direct Corp. All rights reserved. Six of the first 18 players chosen as well as nine players taken in the first round are Black. Its marketing gold so be sure to take advantage of it. NEW YORK (AP) Han Xu understandably grew up idolizing Yao Ming, mesmerized by the giant shadow the 7-foot-6 Hall of Famer cast each time he stepped onto an NBA court. news, info and rumors affecting Denvers public relations community. AUSTIN, Texas (AP) Former sports superstar Bo Jackson helped pay for the funerals of the 19 children and two teachers killed in the Uvalde school massacre in May, revealing himself as one of the previously anonymous donors who covered costs for families after one of the deadliest classroom shootings in U.S. MILWAUKEE (AP) Blame it on lingering effects of the pandemic, resentment over the lockout or economic fears. Change), You are commenting using your Facebook account. The one of the race where she gave away her chance to be an Olympic champion. You need to do your research ahead of time to find which reporters are writing about topics in your industry. BOTTOM LINE: Los Angeles hosts the Atlanta Dream after Nneka Ogwumike scored 35 points in the Los Angeles Sparks' 86-79 win against the Indiana Fever. Follow me on Facebook for more tips to get free publicity for your small business! The results topped Wall Street expectations. Learn about how News Direct can help you stand out in a reporters inbox. The Brinks truck was robbed in the early morning on July 11 near Los Angeles, said Dana Callahan, a spokeswoman for the security company. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); My FREE guide Your First 100 will help you grow an engaged Facebook group of 100 dream clients in just 30 days! Time is of the essence here. BLAINE, Minn. (AP) Scott Piercy shot a 6-under 65 to share the 3M Open lead with Sungjae Im after a windy first round Thursday. I truly appreciated the opportunity (I mean, it is the Associated Press). LOS ANGELES (AP) Charlotte Hornets forward Miles Bridges is facing three felony domestic violence charges after being accused of assaulting his girlfriend in front of their two children last month, the Los Angeles County district attorney said Tuesday. Keywords raw data and exclusive are quick ways to funnel your email to the open list. A full seven feet and thats before their new pitching prospect gets on the mound. ANAHEIM, Calif. (AP) Clayton Kershaw's pitches all sizzled from the start, and the Los Angeles Angels swung early, often and usually ineptly. She is the creator of #RewriteTheRules, a crowdsourced database of paid leave policies and podcast. Give them enough to hook them and if theyre interested, theyll follow up with questions or an interview request.

Our exclusive integration, DB Direct Media Database, can increase the exposure of your story with targeted high-performance media lists of your choosing. It's Here writesquire: [] Productivity Habits (Not Tools!) I spoke directly to the audience the reporter reaches and offered a nugget of advice.

Include exclusive research or a catchy lede. Indiana Fever (5-22, 2-13 Eastern Conference) at Los Angeles Sparks (10-14, 6-8 Western Conference). Los Angeles Dodgers star Mookie Betts led the tribute to the widow of Jackie Robinson, speaking to the crowd from the infield grass following the Canadian and U.S. LOS ANGELES (AP) Los Angeles Angels superstar Shohei Ohtani was a man of his word Tuesday night even the ones he spoke in English. LOS ANGELES (AP) A Southern California man who tried to obtain $27 million in unemployment benefits by falsely claiming his business was affected by the COVID-19 pandemic was sentenced Tuesday to more than 11 years in federal prison. And they understood it. LOS ANGELES (AP) A man suspected in the fatal shooting of a homeless person in Los Angeles has been charged with a hate crime, prosecutors said Thursday. He was 57. Express your interest in their publication, then let them know your article or information is the perfect fit for their reader demographic, whichever this may be. Its an often overlooked approach since many publicists want to land big stories written by big names, but there is great value in building relationships with junior reporters and producers who are more accessible than senior staff. Rosenthal has a chance to pitch in the majors for the first time since 2020. The subject line is the most important part of your pitch. Reporters want to get their facts right, so be available for any questions after the interview. What if you had access to 100 dream clients? Your email address will not be published. The two-way Japanese All-Star called his shot before leading off the Midsummer Classic at Dodger Stadium, telling Fox's Tom Verducci in the on-deck circle that he was going to jump on Clayton Kershaw quickly.