For 10,000, you could expect 500-1,000 subscribers. By the end, youll have everything you need to attract thousands of leads to your business using 3 simple types of partnerships. The number of leads you generate will depend on how many people your webinar is promoted to, but as a general rule we usually see people get 200-1,000 new subscribers. How to use AI to anticipate, advise and improve experiences, AI in the contact centre: pitfalls to avoid. This explains why the partnership will benefit them. Content marketingbe it podcasts or blogs or social mediatakes lots of (you know where this is going) content to keep going. Your partner will need to disclose that by clicking the one-click registration link, their subscribers email address will also be shared with you. For example, heres what Sarah could ask Smashing Podcast to feature on her episode page: Its easy to imagine how much more effective that would be than the typical Check out her website here CTA, right? In this step, Ill show you how to pitch partners on hosting a partner webinar with you by, The key thing to remember when writing a partner webinar pitch is to, If Sarah wanted to stair step from a Guest Emailing partnership to a partner webinar with. For example, Fullstory is a software company that qualified as a shoulder product that Sarahs customers used. When I say genuine interest I mean it. Partnership marketing is about collaborating with a person or business because they have a relationship with an area of a market that youre interested in selling to. What LinkedIn and Facebook Groups do your customers hang out in? Is it cool if I mention it during the interview?). If Sarah wanted to stair step from a Guest Emailing partnership to a partner webinar with Smashing Magazine, she could easily find out they offer a monthly webinar for their premium membership community by taking a couple minutes to browse their website: Even better, the people who choose a paid pricing plan for Smashing Magazine have already invested in their UX careers making them ideal leads for Sarah. Your key metric should be leads generated. To make that easier, we packaged all the pitch templates and resources featured in this post (including the Dream 50 spreadsheet) into a free downloadable bundle you can access anytime. By partnering with somebody, youre able to introduce your brand to a new audience. Of course, if you DO have an existing audience, youd be crazy not to mention it (whether its an email list, Instagram following, Facebook group, YouTube channel, etc.). Just by doing this, you can increase the number of registrations by at least 40%. Youve already got an in with the person who sells it. create a one-click registration link in a few simple steps with our free tool One Click. Your Dream 50 will have two types of potential partners: To start, lets talk about that first groupexisting connections.

Many will be a shoulder connection for your business. To show you how it works, we fill it out for Sarahs business and give you a free copy to use on your own. Well never share or rent your information. The key thing to remember when writing a guest emailing pitch is to start by looking at the content they have that you could promote to your list. The webinar can still be a great lead generation opportunity for you. No matter how well you know a potential partner, your pitch should still always include an anchor, a win for the partner, and a clear ask. For example, Sarah has been publishing a series of guest articles for InVisions blog for over a year now, but shes never been featured on their popular podcast, Design Better. That way, youll force yourself to build up to a clear ask from the start. (Especially if you let the host know you created it in advance. Here is how I would write the first email if I were her: published an entire book on inclusive design patterns and how to build accessibility into everything you designwhich is a pretty crucial skill for any UX professional. Shortly after that, he ran the exact same type of partnership with a local brick-and-mortar business, who emailed their list about the free guide he was offering on his consulting businesss website. Note: If the partner you want to pitch a webinar to doesnt currently host any type of live online trainings, dont let that hold you back! Describe specific benefits/results youve gotten from their content or product, EVERYONE you pitch is going to have the same needvaluable content to offer their audience. The best part? The approach you take will depend on if you are hosting the webinar or your partner is. All you need to do in your pitch is demonstrate that: Boom. As a general rule, you can expect 5-10% of the people who listen to a podcast episode to sign up for your list if you offer a lead magnet. InVisions customer base is FULL of people who could become new customers for Sarah, but shes not competing with InVision for them. will send a copy right to your inbox (youll also get a weekly email full of great design content from them). Then youll see how to execute the interview to maximize lead generation. 3. So if this is the first pitch youre sending someone, approach the anchor the same way I did in the podcast interview pitches in the previous section. Earlier I mentioned Alp Turan, a freelance marketing consultant who got 312 new subscribers from his first Guest Emailing partnership. writing an example pitch for Sarahs business. My NPS is failing! So lets take a look at the first podcast interview pitch I wrote for Sarah. When your pitch makes it easy to respond, you will get more responses. She also offers UX career coaching. Youll see the pitch emails Sarah could write to 3 potential partners: how to execute the interview to maximize lead generation. Email #1: The Email You Send About Your Partner. What conferences or virtual summits do your customers attend? She mentions something she liked about a specific episode, which proves shes an actual listener. For someone like Sarah who teaches UX designers how to develop an awesome portfolio, a company like InVision that sells design software would be a shoulder connection. If you get a minimum of 5 partner webinars on your calendar over the next year, you can easily add at least 1,000 email subscribers (and potentially much more). Think of a partnership like being the opening act for a popular band: Its one of the most effective ways to rapidly build your audience or increase sales. Sarah is the creator of UX Portfolio Formula, an online course that helps UX designers advance their careers. For example, heres what Sarah could write for Smashing Magazine to send out about her lead magnet: We recently had UX career coach Sarah Doody on the Smashing Podcast to tell us how UX designers can advance their careers with a standout portfolio. You just need to know the right places to look. At the beginning, we had 10,000 subscribers on our list. Casual, low-pressure, direct, and best of alleasy for the recipient to respond to! After discovering your best initial pitch targets, the next step is to figure out what type of partnership you want to pitch to them. Since its a slightly more complicated marketing activity than something most companies are already doing (like podcast interviews and guest posts), we typically recommend it as a Step 2 partnership. When someone gets interviewed on a podcast, there usually ends up being a generic call to action to check out their website or follow them on social media at some point during the episode. In fact, the first year we made partnerships our top marketing priority, our email subscriber count grew from 50 to 500 per day and sales increased 48%. (By the way, that partner Facebook Live training resulted in 275 new subscribers for Marissa and 33 sales of her $97 course.). But first, you have to actually fill it up with potential partners. have that you could promote to your list. For example a while ago, Apple hooked up with Starbucks. Its called the UX Portfolio Blueprint and itll show you exactly how to choose the right projects for your portfolio, what to write for each case study, and how to structure everything visually. The key to putting a Dream 50 together quickly is to focus on a handful of categories you feel good about instead of trying to list potential partners in all of them. Dont fake admiration or simply say you liked their most recent episode to. Like I said, partnerships are repeatable and extremely cost-effective compared to other digital marketing efforts once you have them down. If your partner isnt comfortable with that approach (or you just feel like its too big of an ask), thats okay. Once youve filled out your own Dream 50, your scores will help you figure out which partners present the easiest opportunities, so you know which ones to pursue first. Its that simple. What would a successful partnership look like for your business? Youre going to learn how to get influential companies and people in your industry to: And youll be able to do it even if, right now, they have no idea who you are. Definition courtesy of Splash Copywriters. We built a free tool called One Click that lets you set up this kind of link super fast, and I recommend you use it for any Guest Emailing partnership (as long as you check with your partner and make sure theyre cool with it). If youre already feeling like you dont know anyone who would possibly partner with your, dont worryI promise you do. (Dont try to partner with a direct competitor since youd be fighting each other for the same dollars.). After building the partner relationship with a small project, you can then stair step your way to bigger and better marketing methods, like webinars. Just step-by-step instructions on how you can get in front of other peoples audiences (in a way that makes the other business owner look great, too) to convert them into new customers. Purchased any online courses/workshops/masterminds? They recently made the whole book available free in PDF format, so I wanted to make sure you grab a copy to add to your design toolbox. If you cant find a genuine reason to be interested in a potential partner, then move onto someone else. My advice? Your partner should be able to respond with a simple Yes, Im interested, or No thanks.. Since shes going to talk about building an awesome UX portfolio on the show, she could create a simple checklist that walks listeners through the tips she offers during the interview, like this: Step 3: Stair Step to a Guest Emailing Partnership, Guest Emailing is similar to Guest Blogging, but requires a fraction of the effort and produces 10x the results. For example, in the earlier days of Growth Tools I once spent 6 months focusing exclusively on doing partner webinars in which I didnt pitch a product at all. If your partner emails 10,000 subscribers about your lead magnet, you could expect to add 500-600 new subscribers. In this step, Ill show you how to pitch partners on Guest Emailing by writing an example pitch for Sarahs business. No sponsorships or influencer marketing or product placement deals. Building an effective webinar presentation is a topic for its own entire blog post (which I wrote about here), so for now I want to focus on 2 specific things that will help you generate the most leads possible from a partner webinar. If you cant find a genuine reason to be interested in a potential partner, then move onto someone else. Your pitch will change a little bit depending on how well you know the person youre pitching. All it takes is a simple yes or no from the partner to advance the conversation. Look at someone like Cathryn Lavery, who sells personal development tools like journals with BestSelf.co. While I dont know if Sarah and Steve know each other, I do know that they both spoke at the Productized Conference in Lisbon this yearwhich makes for a strong, simple anchor. You just need to know the. All you have to do is click the link below and. The fact is, weve seen and helped businesses in just about every niche and industry imaginable land partnerships just like the ones I showed you in this post. Whether you have something to sell or not, partner webinars are one of the fastest ways to add hundreds of subscribers to your email list in one fell swoop. Once a partner agrees, youll need to do 2 things to execute the partnership: Giving your partner an email draft they can use to promote your lead magnet will not only save them time, itll also increase the odds they send an effective email.